Asia AIM Podcast
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Discover the strategies, stories, and successes powering today’s most innovative B2B brands across Japan, Southeast Asia, and the wider APAC region. From demand generation and brand localization to PR and ABM, the Asia AIM Podcast delivers real-world insights grounded in APAC expertise for business leaders, marketers, and innovators.
All Episodes
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Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet
Japan’s talent shortage is not a pipeline problem. It is, in David Sweet’s own words, an epidemic, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong things. In Episode 11 of the Asia AIM Podcast, host Robert Heldt speaks with Dr. David Sweet, founder and CEO of FocusCore Group. With nearly three decades in Tokyo executive search, David explains why LinkedIn is a mirage, why authority matters more than salary at the C-suite level and what every expat leader should do on day one in Japan.
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Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
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Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
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Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan with Sayuri Namiki
Learn why entering the Japanese market requires interpretation, not translation. Sayuri Namiki shares strategies for decoding business culture, building trust and empowering local teams.
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Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
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Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan
Discover why B2B marketing in Asia is emotional, not just rational. Dave McCaughan reveals strategies for Nemawashi, storytelling, and finding your Original Voice.
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Episode 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action
Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.
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Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
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Episode 2 – What Does it Take for a SaaS Company to Scale in Japan? Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
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Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region.
