Latest Articles
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- Podcast
・ August 18, 2026
Episode 14 – Why Hiring in Japan Requires a Different Playbook, with Darren McKellin
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- Blog
・ August 6, 2026
The SaaS Source — July 2026
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Insight from the Content Marketing Landscape in Japan 2025
At Custom Media, we help global businesses succeed in Japan through AIM B2B, our dedicated agency that blends our publishing heritage with deep storytelling expertise and global marketing know-how. As part of an award-winning local content and communications firm, AIM B2B provides the insight and network to navigate Japan’s unique business environment. To better understand market trends, we surveyed B2B marketing leaders across industries, revealing key insights into content marketing platforms, the enduring impact of storytelling, and the challenges of using generative AI while honoring Japan’s cultural and brand expectations.
News and Press Release
Our clients are revolutionaries in their industry and we are proud to help them change the world
AI / Technology / SaaS
We help tech and SaaS leaders simplify the complex. By combining strategic positioning, localized storytelling, and results-driven marketing, we connect innovation to impact across Asia’s dynamic B2B landscape.
Clean Energy
From renewables to sustainable solutions, we support clean energy pioneers in sparking conversations, building trust, and driving adoption through compelling narratives tailored for Asia’s fast-changing markets.
Manufacturing
We turn technical expertise into commercial success. By aligning brand strategy with storytelling and targeted outreach, we help manufacturers connect with decision-makers and achieve long-term growth.
Professional Services
For consultants, law firms, and financial institutions, we craft clear and credible brand identities. Our strategies build strong client relationships through locally relevant communications and a deep understanding of the market.
Healthcare and Wellness
We support healthcare and wellness brands in delivering meaningful impact. Through strategic messaging and empathetic storytelling, we help navigate complex markets and connect with the people who matter most.
Real Estate
We partner with real estate developers and property tech leaders to elevate their brands. With a focus on strategy, digital experience, and localized content, we inspire confidence and drive engagement in competitive markets.
