All Articles
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- Blog
・ August 19, 2026
Marketing doesn’t have an AI problem. It has a knowledge problem
Buyers now ask AI models, not Google, to shortlist vendors. If yours sounds generic, no platform can fix that. Here’s why credibility still wins.
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- Podcast
・ August 18, 2026
Episode 14 – Why Hiring in Japan Requires a Different Playbook, with Darren McKellin
Executive search specialist Darren McKellin on why the best candidates in Japan are never on LinkedIn, how a merit-based culture wins over Japan’s seniority system and why hiring for English fluency backfires, plus his biggest lesson for foreign leaders on day one.
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- Blog
・ August 6, 2026
The SaaS Source — July 2026
Japan’s SaaS sector continues to attract strong investment, with fresh funding flowing into AI-powered sustainability, data governance, voice analytics, and customer engagement platforms. Here’s a look at the latest startup funding and industry developments.
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- Blog
・ August 4, 2026
The Difference Between Capturing Attention and Creating Influence
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
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- News
・ July 21, 2026
AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
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- Podcast
・ July 17, 2026
Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort
Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
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- Blog
・ July 10, 2026
Why foreign cybersecurity brands keep losing Japan’s open market
Japan’s cybersecurity market is open, but fear-based pitches keep failing. Here’s why winning foreign brands lead with trust, not threat data.
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- Blog
・ June 25, 2026
Japan wasn’t behind. B2B buyers just caught up
For 20 years, global CMOs called Japan’s B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who’d already made up their minds before sales got involved. Turns out, that process is now the norm in every market.
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- News
・ June 23, 2026
Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion
Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
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- Podcast
・ June 18, 2026
Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici
Asia AIM Podcast Episode 12 – Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
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- Blog
・ June 11, 2026
Understanding Japan’s Energy Transition: A Guide for New Entrants
Japan’s energy market is opening, but navigating Japan energy policy, renewable energy Japan investment, and regulatory complexity requires more than capital. Here’s what new entrants need to know.
