All Articles
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- Blog
・ October 7, 2026
Rebellion against AI perfection: the value of ‘imperfection’ in B2B creative
As AI floods feeds with flawless visuals, B2B creative is finding its edge in the opposite direction, imperfection, texture and the human touch.
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- Blog
・ September 30, 2026
The SaaS Source — September 2026
Japan’s SaaS sector continues to attract strong investment, with fresh funding flowing into sales AI startup, vertical software, fintech and mortgage technology. Here’s a look at the latest startup funding and industry developments.
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- Blog
・ September 25, 2026
Interview with AI Times Korea – The B2B Marketing Landscape is Changing: “We Now Need to Convince AI Before We Convince Customers”
AIM B2B CEO Robert Heldt explains why B2B marketing is shifting from search to conversation, and why companies now need to convince AI before they convince customers. He explores how GEO, digital trust and real-world expertise will shape which companies AI recognizes and recommends.
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- Blog
・ September 18, 2026
How to Choose a B2B Brand Agency for Asia Expansion
Choosing the wrong B2B agency for your Asia expansion is costly. Here are five capabilities that separate effective APAC partners from the rest.
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- Podcast
・ September 17, 2026
Episode 15 – What isn’t Said: Reading the Room in Japanese Business, with Maria Shimura
Maria Shimura, CEO of HUG JAPAN Inc., explains why conversations in Japan often begin before the meeting, why silence can signal deep consideration and how small actions can shape trust in the room.
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- Blog
・ September 10, 2026
What Japanese Manufacturers Should Look for in B2B Branding
In Japan’s manufacturing market, product quality isn’t enough. Here are four criteria to find the right B2B brand development partner for the market.
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- Blog
・ September 7, 2026
Why B2B Brand Development Fails in Asia in 2026
Most B2B brands entering APAC fail for the same reason: treating the region as one market. Here’s what it actually takes to build a brand that sticks in Asia.
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- News
・ September 3, 2026
Custom Media’s AIM B2B Opens Singapore Office to Support Asia-Pacific Clients
AIM B2B opens a Singapore office to deepen ties with regional headquarters and strengthen client connections across Japan and South Korea.
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- Blog
・ August 31, 2026
B2B Marketing Starts with Building Trust – An Interview with MADTimes Korea
AIM B2B CEO Robert Heldt explains why successful B2B marketing starts with trust, not campaigns, and what global companies must know to win in Korea and Japan.
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- Blog
・ August 19, 2026
Marketing doesn’t have an AI problem. It has a knowledge problem
Buyers now ask AI models, not Google, to shortlist vendors. If yours sounds generic, no platform can fix that. Here’s why credibility still wins.
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- Podcast
・ August 18, 2026
Episode 14 – Why Hiring in Japan Requires a Different Playbook, with Darren McKellin
Executive search specialist Darren McKellin on why the best candidates in Japan are never on LinkedIn, how a merit-based culture wins over Japan’s seniority system and why hiring for English fluency backfires, plus his biggest lesson for foreign leaders on day one.
