• Blog

    ・ April 8, 2026

    Beyond Stability: Why Global Manufacturers Are Prioritizing Japan in 2026

    Japan’s manufacturing sector is undergoing a dramatic shift. Driven by a critical labor shortage, strict green energy mandates, and a government-backed semiconductor revival, the country is actively seeking foreign industrial partners. For global manufacturers, the opportunity is real, but capturing it demands local presence, cultural fluency, and a value proposition tailored to Japan’s most pressing challenges.

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    • Blog

    ・ March 30, 2026

    The SaaS Source: March 2026

    March 2026’s Japan SaaS roundup covers Money Forward’s ¥4.18B acquisition of AKASHI, Smart Craft’s manufacturing MES funding, Kurashi Tech’s AI agents for nursing care, and ATOMica’s Series B close.
    • Blog

    ・ March 27, 2026

    The B2B Buyer Journey Has Gone Agentic: Key Takeaways from Our Webinar with Trendemon

    AIM B2B and Trendemon’s March 18 webinar unpacks how the B2B buyer journey has gone agentic and what marketers must do to turn their websites into real-time answer engines before buyers finalize their shortlists.
    • Podcast

    ・ March 18, 2026

    Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann

    Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
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Asia AIM

Podcast

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Asia AIM

Podcast

  • Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann

  • Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan with Sayuri Namiki

  • Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury
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Insight from the Content Marketing Landscape in Japan 2025

At Custom Media, we help global businesses succeed in Japan through AIM B2B, our dedicated agency that blends our publishing heritage with deep storytelling expertise and global marketing know-how. As part of an award-winning local content and communications firm, AIM B2B provides the insight and network to navigate Japan’s unique business environment. To better understand market trends, we surveyed B2B marketing leaders across industries, revealing key insights into content marketing platforms, the enduring impact of storytelling, and the challenges of using generative AI while honoring Japan’s cultural and brand expectations.

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News and Press Release

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    • News

    ・ February 17, 2026

    AIM B2B Wins Gold for Campaign of the Year 

    TOKYO, February 9, 2026—We at AIM B2B are delighted to announce we have been gonged with another Gold Award, as winner of thenetworkone 2026 B2B Campaign of the Year. The global awards run by marketing, communications and advertising organization thenetworkone are designed to celebrate creative excellence in the independent agency sector. The winners of the…
    • News

    ・ July 11, 2025

    AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia

    TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape…
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Our clients are revolutionaries in their industry and we are proud to help them change the world

AI / Technology / SaaS

We help tech and SaaS leaders simplify the complex. By combining strategic positioning, localized storytelling, and results-driven marketing, we connect innovation to impact across Asia’s dynamic B2B landscape.

Clean Energy

From renewables to sustainable solutions, we support clean energy pioneers in sparking conversations, building trust, and driving adoption through compelling narratives tailored for Asia’s fast-changing markets.

Manufacturing

We turn technical expertise into commercial success. By aligning brand strategy with storytelling and targeted outreach, we help manufacturers connect with decision-makers and achieve long-term growth.

Professional Services

For consultants, law firms, and financial institutions, we craft clear and credible brand identities. Our strategies build strong client relationships through locally relevant communications and a deep understanding of the market.

Healthcare and Wellness

We support healthcare and wellness brands in delivering meaningful impact. Through strategic messaging and empathetic storytelling, we help navigate complex markets and connect with the people who matter most.

Real Estate

We partner with real estate developers and property tech leaders to elevate their brands. With a focus on strategy, digital experience, and localized content, we inspire confidence and drive engagement in competitive markets.

Ready to break barriers and drive your success with us? Let’s move forward together—Always Forward.

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