Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

SEOUL, SOUTH KOREA, June 23, 2026 – AIM B2B, the award-winning Tokyo-headquartered global B2B PR and marketing agency, today announced the launch of its South Korean office as it expands in the APAC market. The move reflects the rapidly growing demand from global clients across the U.S, Japan, Europe and beyond seeking to enter and grow their businesses in South Korea.

Recognizing South Korea’s emergence as one of the world’s most attractive markets for future-focused industries—including AI, semiconductors, advanced manufacturing, IT and mobility—AIM B2B has established its new office in Seoul’s Gangnam district to support these evolving market opportunities. The agency aims to help global businesses build brand awareness and drive meaningful business outcomes in the Korean market.

AIM B2B is an integrated agency that supports every stage of B2B business growth, offering strategic PR, media relations, content marketing, digital marketing, branding, lead generation, events, seminars and exhibition marketing. Rather than delivering isolated marketing activities, AIM B2B differentiates itself by seamlessly integrating PR and marketing into a unified strategy that supports clients throughout the entire customer journey from brand awareness and lead generation to measurable business growth.

The launch of the South Korea office is expected to create new opportunities, not only for overseas companies entering the country, but also for South Korean companies seeking to enter or expand in Japan. Leveraging its deep expertise in the Japanese market and extensive local network, AIM B2B will help South Korean businesses develop market-specific strategies, strengthen their brand competitiveness, and foster greater cross-border business collaboration between the two countries.

“South Korea is rapidly becoming one of the most dynamic and strategically important markets for global B2B companies,” said Robert Heldt, CEO of AIM B2B. Mr Heldt is also the APAC President of AMIN Worldwide, a global alliance of independent advertising and marketing agencies that provides brands’ global reach through localized expertise and strategic partnerships. 

“Many of our existing clients have consistently expressed a growing need for local marketing support as they expand their businesses in South Korea, and establishing a dedicated office here is our response to that demand. Our South Korea office will serve as a key hub for helping international companies successfully establish themselves in the market while also supporting South Korean businesses in identifying new growth opportunities across Japan and the wider Asian region,” he added.

Heesun Kim, Head of South Korea at AIM B2B, said: “Success in the South Korean market requires far more than simple translation or localization. It demands a strategic approach grounded in a deep understanding of the industry landscape, target audiences, and local media environment. By breaking down the traditional boundaries between PR and marketing, AIM B2B serves as a strategic partner that helps clients achieve their business objectives through an integrated approach—supporting both global companies entering South Korea and South Korean businesses expanding into Japan.”

Based in Tokyo, AIM B2B helps global businesses accelerate growth across Asia through strategic storytelling and data-driven insights. As part of Custom Media, the agency combines extensive content creation capabilities with strong local networks to deliver differentiated integrated marketing solutions for B2B companies.

About AIM B2B:

AIM B2B is an integrated PR and marketing agency headquartered in Tokyo, Japan, dedicated to helping B2B companies grow across Asia through strategic storytelling, creative thinking, and data-driven insights.

Drawing on decades of industry experience, AIM B2B has developed its proprietary AIM Framework (Adapt, Implement, Maximize) to provide a structured approach to understanding clients’ markets and business objectives, executing localized strategies and creative campaigns, and continuously measuring and optimizing performance. Guided by its philosophy of “Always Forward,” AIM B2B partners with clients to identify new opportunities and achieve sustainable growth in an ever-evolving business environment.