• Blog

    ・ September 26, 2025

    GEO: How To Position Your B2B Agency As An AI Search Authority

    The B2B marketing landscape is undergoing a radical transformation with Generative AI at the forefront. With Google’s AI Overviews and the rising use of large language models (LLMs) to synthesize search results, search engine optimization’s (SEO) rules are being rewritten. For B2B agencies, simply offering SEO is quickly becoming obsolete. The new mandate is Generative Engine Optimization (GEO), and the time to stake your claim as an authority is right now.

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    • Podcast

    ・ September 18, 2025

    Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

    During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.

    • Blog

    ・ September 12, 2025

    Mastering GEO: The AI Content Revolution

    Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
    • Blog

    ・ September 4, 2025

    Robert Heldt Appointed as APAC President for AMIN Worldwide

    The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.  Heldt is CEO and co-founder of Tokyo-based Custom Media and has emerged as a key figure at AMIN Worldwide, representing Japan and championing the unique opportunities of the Asia-Pacific region. His leadership and expertise in navigating complex markets have made him an invaluable asset to the global alliance.
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Asia AIM

Podcast

  • Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

  • Navigating Japan’s SaaS Market: Episode 2 – Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia

  • Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
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Insight from the Content Marketing Landscape in Japan 2025

At Custom Media, we help global businesses succeed in Japan through AIM B2B, our dedicated agency that blends our publishing heritage with deep storytelling expertise and global marketing know-how. As part of an award-winning local content and communications firm, AIM B2B provides the insight and network to navigate Japan’s unique business environment. To better understand market trends, we surveyed B2B marketing leaders across industries, revealing key insights into content marketing platforms, the enduring impact of storytelling, and the challenges of using generative AI while honoring Japan’s cultural and brand expectations.

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    • News

    ・ July 11, 2025

    AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia

    TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape…
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We help tech and SaaS leaders simplify the complex. By combining strategic positioning, localized storytelling, and results-driven marketing, we connect innovation to impact across Asia’s dynamic B2B landscape.

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From renewables to sustainable solutions, we support clean energy pioneers in sparking conversations, building trust, and driving adoption through compelling narratives tailored for Asia’s fast-changing markets.

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We turn technical expertise into commercial success. By aligning brand strategy with storytelling and targeted outreach, we help manufacturers connect with decision-makers and achieve long-term growth.

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For consultants, law firms, and financial institutions, we craft clear and credible brand identities. Our strategies build strong client relationships through locally relevant communications and a deep understanding of the market.

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We support healthcare and wellness brands in delivering meaningful impact. Through strategic messaging and empathetic storytelling, we help navigate complex markets and connect with the people who matter most.

Real Estate

We partner with real estate developers and property tech leaders to elevate their brands. With a focus on strategy, digital experience, and localized content, we inspire confidence and drive engagement in competitive markets.

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