• Blog

    ・ May 22, 2026

    Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

    Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.

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    • Podcast

    ・ May 19, 2026

    Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet

    Japan’s talent shortage is not a pipeline problem. It is, in David Sweet’s own words, an epidemic, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong things.  In Episode 11 of the Asia AIM Podcast, host Robert Heldt speaks with Dr. David Sweet, founder and CEO of FocusCore Group. With nearly three decades in Tokyo executive search, David explains why LinkedIn is a mirage, why authority matters more than salary at the C-suite level and what every expat leader should do on day one in Japan.
    • Blog

    ・ May 11, 2026

    Agility of Independents. Strength of a Global Network.

    Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.
    • Blog

    ・ May 1, 2026

    The SaaS Source: April 2026

    April 2026’s Japan SaaS roundup covers a Series A for a satellite data platform backed by NTT Docomo and JR East, a scholarship management SaaS closing its Series B, a Niigata-based 3D decision-support platform raising its first-ever outside capital, and construction SaaS giant rolling out AI agents across its platform.
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Asia AIM

Podcast

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Asia AIM

Podcast

  • Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet

  • Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat

  • Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann
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Insight from the Content Marketing Landscape in Japan 2025

At Custom Media, we help global businesses succeed in Japan through AIM B2B, our dedicated agency that blends our publishing heritage with deep storytelling expertise and global marketing know-how. As part of an award-winning local content and communications firm, AIM B2B provides the insight and network to navigate Japan’s unique business environment. To better understand market trends, we surveyed B2B marketing leaders across industries, revealing key insights into content marketing platforms, the enduring impact of storytelling, and the challenges of using generative AI while honoring Japan’s cultural and brand expectations.

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News and Press Release

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    • News

    ・ February 17, 2026

    AIM B2B Wins Gold for Campaign of the Year 

    TOKYO, February 9, 2026—We at AIM B2B are delighted to announce we have been gonged with another Gold Award, as winner of thenetworkone 2026 B2B Campaign of the Year. The global awards run by marketing, communications and advertising organization thenetworkone are designed to celebrate creative excellence in the independent agency sector. The winners of the…
    • News

    ・ July 11, 2025

    AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia

    TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape…
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AI / Technology / SaaS

We help tech and SaaS leaders simplify the complex. By combining strategic positioning, localized storytelling, and results-driven marketing, we connect innovation to impact across Asia’s dynamic B2B landscape.

Clean Energy

From renewables to sustainable solutions, we support clean energy pioneers in sparking conversations, building trust, and driving adoption through compelling narratives tailored for Asia’s fast-changing markets.

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We turn technical expertise into commercial success. By aligning brand strategy with storytelling and targeted outreach, we help manufacturers connect with decision-makers and achieve long-term growth.

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For consultants, law firms, and financial institutions, we craft clear and credible brand identities. Our strategies build strong client relationships through locally relevant communications and a deep understanding of the market.

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We support healthcare and wellness brands in delivering meaningful impact. Through strategic messaging and empathetic storytelling, we help navigate complex markets and connect with the people who matter most.

Real Estate

We partner with real estate developers and property tech leaders to elevate their brands. With a focus on strategy, digital experience, and localized content, we inspire confidence and drive engagement in competitive markets.

Ready to break barriers and drive your success with us? Let’s move forward together—Always Forward.

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