All Articles
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- Podcast
・ November 19, 2025
Ep. 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action
Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.
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- Blog
・ November 17, 2025
How to Win Japan’s Cybersecurity Market: Proven GTM Strategy
Winning in Japan requires abandoning a product-centric approach in favor of a relationship-first, compliance-driven and highly localized strategy for Japan cybersecurity market entry. This guide details the non-negotiable pillars for achieving sustainable growth in this demanding environment.
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- Blog
・ November 6, 2025
The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We’ll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
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- Blog
・ October 28, 2025
AIM B2B Strikes Double Gold: Which Awards Did the Tokyo B2B Agency Win?
Our agency, AIM B2B, was recognized by BBN’s Golden Bee Awards for outstanding work as we took home awards in two highly competitive categories: Best Event Experience and Best Content Marketing Campaign. We are a full-service B2B marketing agency based in Tokyo and an affiliated partner of BBN, the world’s largest B2B agency network. This achievement emphasizes our standing as a premier B2B agency capable of executing world-class campaigns in the Asia-Pacific region.
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- Podcast
・ October 17, 2025
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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- Blog
・ September 26, 2025
GEO: How To Position Your B2B Agency As An AI Search Authority
The B2B marketing landscape is undergoing a radical transformation with Generative AI at the forefront. With Google’s AI Overviews and the rising use of large language models (LLMs) to synthesize search results, search engine optimization’s (SEO) rules are being rewritten. For B2B agencies, simply offering SEO is quickly becoming obsolete. The new mandate is Generative Engine Optimization (GEO), and the time to stake your claim as an authority is right now.
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- Podcast
・ September 18, 2025
Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
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- Blog
・ September 12, 2025
Mastering GEO: The AI Content Revolution
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
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- Blog
・ September 4, 2025
Robert Heldt Appointed as APAC President for AMIN Worldwide
The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president. Heldt is CEO and co-founder of Tokyo-based Custom Media and has emerged as a key figure at AMIN Worldwide, representing Japan and championing the unique opportunities of the Asia-Pacific region. His leadership and expertise in navigating complex markets have made him an invaluable asset to the global alliance.
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- Blog
・ August 27, 2025
Mastering GEO: An AIM B2B and PRWA Webinar
Our Tokyo-based members at AIM B2B invited PR World Alliance (PRWA) members to join a webinar to learn more about how to increase their presence using Generative Engine Optimization (GEO). Our CEO, Robert Heldt and Content Strategy Director, Ignacio Joshua Dávalos Sosa, highlighted the rapid growth and advancement of AI-driven search platforms and how user behavior is shifting to increased reliance on AI models rather than traditional search engines. If you missed the seminar, you can watch the conversation below.
