All Articles
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- Blog
・ July 30, 2025
Catch the Full Panel Discussion from Our Launch Event!
Following the launch of AIM B2B and our new report, “Insights from the Content Marketing Landscape in Japan,” we’ve released a video of the panel discussion that was held with Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; Ross Rowbury, senior managing director and co-head of group corporate communications at…
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- Blog
・ July 25, 2025
The SaaS Source: July 2025
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including international collaborations, growing enterprise adoption and management of SaaS tools, advances in AI-powered business platforms and new SaaS-based solutions supporting financial market modernization. Korean SaaS Innovators Join Japan IT Week 2025 South Korea’s Korea Innovation Convergence Summit will return to Japan…
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- Podcast
・ July 17, 2025
Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region.
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- News
・ July 11, 2025
AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia
TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape…
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- Longform
・ July 10, 2025
Insight from the Content Marketing Landscape in Japan 2025
Executive Summary Japan is a market like no other. As Asia’s second-largest economy, it continues to be a hub of innovation across sectors and a global leader in industries such as advanced manufacturing, healthcare and technology. But what really sets the Japanese market apart is how business gets done. The marketing environment here remains uniquely…
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- Blog
・ May 9, 2025
SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization
Now more than ever, businesses need to constantly adapt to maintain a competitive edge. With the rise of AI-powered search platforms like ChatGPT, Perplexity and Gemini, traditional strategies must evolve to meet new expectations.
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