Branding
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- News
・ July 21, 2026
AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
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- Podcast
・ July 17, 2026
Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort
Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
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- Podcast
・ June 18, 2026
Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici
Asia AIM Podcast Episode 12 – Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
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- Blog
・ May 22, 2026
Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot
Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.
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- Blog
・ May 11, 2026
Agility of Independents. Strength of a Global Network.
Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.
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- Blog
・ April 28, 2026
Cybersecurity Compliance for Foreign Firms Entering Japan
Entering Japan’s market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn’t just a legal obligation. It’s the foundation of trust in one of the world’s most reputation-driven business environments.
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- Podcast
・ April 21, 2026
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
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- Blog
・ April 8, 2026
Beyond Stability: Why Global Manufacturers Are Prioritizing Japan in 2026
Japan’s manufacturing sector is undergoing a dramatic shift. Driven by a critical labor shortage, strict green energy mandates, and a government-backed semiconductor revival, the country is actively seeking foreign industrial partners. For global manufacturers, the opportunity is real, but capturing it demands local presence, cultural fluency, and a value proposition tailored to Japan’s most pressing challenges.
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- Blog
・ March 27, 2026
The B2B Buyer Journey Has Gone Agentic: Key Takeaways from Our Webinar with Trendemon
AIM B2B and Trendemon’s March 18 webinar unpacks how the B2B buyer journey has gone agentic and what marketers must do to turn their websites into real-time answer engines before buyers finalize their shortlists.
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- Podcast
・ March 18, 2026
Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
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- Podcast
・ February 26, 2026
Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan with Sayuri Namiki
Learn why entering the Japanese market requires interpretation, not translation. Sayuri Namiki shares strategies for decoding business culture, building trust and empowering local teams.
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- Blog
・ February 6, 2026
How to Master B2B Media Buying in Japan: A 2026 Guide
Expanding to Japan in 2026? Discover essential B2B media buying strategies, from the new LINE-Yahoo integration to mastering TV and transit ads. Read the ultimate guide.
