Strategy
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- Podcast
・ September 18, 2025
Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
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- Blog
・ September 12, 2025
Mastering GEO: The AI Content Revolution
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
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- Podcast
・ August 25, 2025
Episode 2 – What Does it Take for a SaaS Company to Scale in Japan? Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
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- Podcast
・ July 17, 2025
Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region.
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