Strategy

    • Blog

    ・ August 31, 2026

    B2B Marketing Starts with Building Trust – An Interview with MADTimes Korea

    AIM B2B CEO Robert Heldt explains why successful B2B marketing starts with trust, not campaigns, and what global companies must know to win in Korea and Japan.
    • Blog

    ・ August 19, 2026

    Marketing doesn’t have an AI problem. It has a knowledge problem

    Buyers now ask AI models, not Google, to shortlist vendors. If yours sounds generic, no platform can fix that. Here’s why credibility still wins.
    • Podcast

    ・ August 18, 2026

    Episode 14 – Why Hiring in Japan Requires a Different Playbook, with Darren McKellin

    Executive search specialist Darren McKellin on why the best candidates in Japan are never on LinkedIn, how a merit-based culture wins over Japan’s seniority system and why hiring for English fluency backfires, plus his biggest lesson for foreign leaders on day one.
    • Blog

    ・ August 4, 2026

    The Difference Between Capturing Attention and Creating Influence

    As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
    • News

    ・ July 21, 2026

    AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide

    AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
    • Podcast

    ・ July 17, 2026

    Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

    Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
    • Blog

    ・ July 10, 2026

    Why foreign cybersecurity brands keep losing Japan’s open market

    Japan’s cybersecurity market is open, but fear-based pitches keep failing. Here’s why winning foreign brands lead with trust, not threat data.
    • News

    ・ June 23, 2026

    Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

    Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
    • Podcast

    ・ June 18, 2026

    Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici

    Asia AIM Podcast Episode 12 – Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
    • Blog

    ・ June 11, 2026

    Understanding Japan’s Energy Transition: A Guide for New Entrants

    Japan’s energy market is opening, but navigating Japan energy policy, renewable energy Japan investment, and regulatory complexity requires more than capital. Here’s what new entrants need to know.
    • Blog

    ・ June 1, 2026

    The SaaS Source: May 2026

    This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including a cloud hospital platform closing a ¥3 billion Series C on the back of new government digitization mandates, an all-in-one hospitality SaaS raising its Series A amid Japan’s inbound tourism surge, a sales AI agent attracting regional bank CVCs with early ARR traction and a CRM automation pitch and a seed-stage startup that lets SaaS companies plug generative AI camera vision into their existing products without building the infrastructure themselves.

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