Strategy

    • Blog

    ・ September 18, 2026

    How to Choose a B2B Brand Agency for Asia Expansion

    Choosing the wrong B2B agency for your Asia expansion is costly. Here are five capabilities that separate effective APAC partners from the rest.
    • Podcast

    ・ September 17, 2026

    Episode 15 – What isn’t Said: Reading the Room in Japanese Business, with Maria Shimura

    Maria Shimura, CEO of HUG JAPAN Inc., explains why conversations in Japan often begin before the meeting, why silence can signal deep consideration and how small actions can shape trust in the room.
    • Blog

    ・ September 10, 2026

    What Japanese Manufacturers Should Look for in B2B Branding

    In Japan’s manufacturing market, product quality isn’t enough. Here are four criteria to find the right B2B brand development partner for the market.
    • Blog

    ・ September 7, 2026

    Why B2B Brand Development Fails in Asia in 2026

    Most B2B brands entering APAC fail for the same reason: treating the region as one market. Here’s what it actually takes to build a brand that sticks in Asia.
    • Blog

    ・ August 31, 2026

    B2B Marketing Starts with Building Trust – An Interview with MADTimes Korea

    AIM B2B CEO Robert Heldt explains why successful B2B marketing starts with trust, not campaigns, and what global companies must know to win in Korea and Japan.
    • Blog

    ・ August 19, 2026

    Marketing doesn’t have an AI problem. It has a knowledge problem

    Buyers now ask AI models, not Google, to shortlist vendors. If yours sounds generic, no platform can fix that. Here’s why credibility still wins.
    • Podcast

    ・ August 18, 2026

    Episode 14 – Why Hiring in Japan Requires a Different Playbook, with Darren McKellin

    Executive search specialist Darren McKellin on why the best candidates in Japan are never on LinkedIn, how a merit-based culture wins over Japan’s seniority system and why hiring for English fluency backfires, plus his biggest lesson for foreign leaders on day one.
    • Blog

    ・ August 4, 2026

    The Difference Between Capturing Attention and Creating Influence

    As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
    • News

    ・ July 21, 2026

    AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide

    AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
    • Podcast

    ・ July 17, 2026

    Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

    Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
    • Blog

    ・ July 10, 2026

    Why foreign cybersecurity brands keep losing Japan’s open market

    Japan’s cybersecurity market is open, but fear-based pitches keep failing. Here’s why winning foreign brands lead with trust, not threat data.

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