Strategy

    • Blog

    ・ March 10, 2026

    The Walled Garden Crumbles: Navigating the New Era of Mobile Payments in Japan

    Japan’s Smartphone Act lets app developers bypass Apple and Google’s payment systems. Learn what it means for fees, customer data, and choosing the right payment gateway for the Japanese market.
    • Blog

    ・ March 4, 2026

    The Invisible Handshake: How AI + ABM Unlocks Japan’s Hidden Enterprise Decision Makers

    Cracking the Japanese enterprise market means navigating the Ringi consensus system — not just reaching the C-suite. Discover how AI + ABM helps B2B companies identify hidden stakeholders, personalize outreach at scale, and align sales and marketing to win complex deals in Japan.
    • Podcast

    ・ February 26, 2026

    Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan, with Sayuri Namiki

    Learn why entering the Japanese market requires interpretation, not translation. Sayuri Namiki shares strategies for decoding business culture, building trust and empowering local teams.
    • Blog

    ・ February 6, 2026

    How to Master B2B Media Buying in Japan: A 2026 Guide

    Expanding to Japan in 2026? Discover essential B2B media buying strategies, from the new LINE-Yahoo integration to mastering TV and transit ads. Read the ultimate guide.
    • Blog

    ・ February 4, 2026

    The $6 Trillion Opportunity: Why Japan and South Korea Require Two Distinct Playbooks for Western B2B Brands

    Japan B2B marketing, South Korea B2B strategy, APAC market entry, Japan vs Korea business culture, Naver marketing, Yahoo Japan ads, B2B lead generation Asia, cross-border marketing, digital strategy Japan Korea.
    • Blog

    ・ January 30, 2026

    The B2B Shift: Using LINE Ads as Your Next Revenue Engine

    Unlock the power of LINE B2B advertising. Discover 3 strategic ad formats to engage mobile-first decision-makers and humanize your marketing with AIM B2B.
    • Podcast

    ・ January 16, 2026

    Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury

    Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
    • Blog

    ・ January 5, 2026

    Why Is Earning Attention the New B2B Currency in the AI Era?

    Discover why earning attention is the new B2B currency in the AI era. Learn the 3 stages of success, the impact of executive presence, and how to maximize brand discoverability.
    • Podcast

    ・ December 22, 2025

    Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan

    Discover why B2B marketing in Asia is emotional, not just rational. Dave McCaughan reveals strategies for Nemawashi, storytelling, and finding your Original Voice.
    • Blog

    ・ December 15, 2025

    10 Digital Marketing Trends That Will Define 2026

    If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the ‘Human Premium.
    • Blog

    ・ December 2, 2025

    Beyond the Blue Links: Mastering the Era of Generative Engine Optimization (GEO)

    Unlock the future of search with the AIM B2B GEO Strategy. Discover how to optimize for AI, bust common myths, and capture high-quality leads in the era of ChatGPT.
    • Podcast

    ・ November 19, 2025

    Episode 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action

    Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.

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