Branding
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- Blog
・ February 4, 2026
The $6 Trillion Opportunity: Why Japan and South Korea Require Two Distinct Playbooks for Western B2B Brands
Japan B2B marketing, South Korea B2B strategy, APAC market entry, Japan vs Korea business culture, Naver marketing, Yahoo Japan ads, B2B lead generation Asia, cross-border marketing, digital strategy Japan Korea.
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- Blog
・ January 30, 2026
The B2B Shift: Using LINE Ads as Your Next Revenue Engine
Unlock the power of LINE B2B advertising. Discover 3 strategic ad formats to engage mobile-first decision-makers and humanize your marketing with AIM B2B.
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- Podcast
・ January 16, 2026
Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
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- News
・ January 16, 2026
AIM B2B Secures Silver at the 2025 Global Design iT Awards for Excellence in Brand Identity
In the complex world of B2B services, clarity is power. Our winning entry focused on visualizing the sophistication of our framework in a way that is accessible and engaging. This award confirms that our Evolved AIM Framework is more than just an internal strategy—it is a distinct, recognizable identity that resonates on a global stage.
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- Blog
・ January 5, 2026
Why Is Earning Attention the New B2B Currency in the AI Era?
Discover why earning attention is the new B2B currency in the AI era. Learn the 3 stages of success, the impact of executive presence, and how to maximize brand discoverability.
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- Blog
・ December 2, 2025
Beyond the Blue Links: Mastering the Era of Generative Engine Optimization (GEO)
Unlock the future of search with the AIM B2B GEO Strategy. Discover how to optimize for AI, bust common myths, and capture high-quality leads in the era of ChatGPT.
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- News
・ November 28, 2025
Winning on All Fronts: A Season of Recognition for AIM B2B
Strong industry recognition across Asia, with awards including Campaign Asia’s Japan/Korea B2B Marketing Agency of the Year (Silver) and Content Marketing Agency of the Year (Bronze), double Gold at the BBN Golden Bees for Best Event Experience and Best Content Marketing Campaign, and SME of the Year at the IJCC Business Awards.
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- Podcast
・ November 19, 2025
Episode 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action
Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.
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- Podcast
・ October 17, 2025
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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- Case Study
・ October 10, 2025
How We Built an Identity for a New Era of B2B Marketing
This case study shares the strategic thinking behind our brand identity, from its core philosophy to its execution across every touchpoint.
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- Blog
・ September 26, 2025
GEO: How To Position Your B2B Agency As An AI Search Authority
The B2B marketing landscape is undergoing a radical transformation with Generative AI at the forefront. With Google’s AI Overviews and the rising use of large language models (LLMs) to synthesize search results, search engine optimization’s (SEO) rules are being rewritten. For B2B agencies, simply offering SEO is quickly becoming obsolete. The new mandate is Generative Engine Optimization (GEO), and the time to stake your claim as an authority is right now.
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- Podcast
・ September 18, 2025
Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
