Branding
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- Podcast
・ February 26, 2026
Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan, with Sayuri Namiki
Learn why entering the Japanese market requires interpretation, not translation. Sayuri Namiki shares strategies for decoding business culture, building trust and empowering local teams.
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- Blog
・ February 4, 2026
The $6 Trillion Opportunity: Why Japan and South Korea Require Two Distinct Playbooks for Western B2B Brands
Japan B2B marketing, South Korea B2B strategy, APAC market entry, Japan vs Korea business culture, Naver marketing, Yahoo Japan ads, B2B lead generation Asia, cross-border marketing, digital strategy Japan Korea.
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- Blog
・ November 28, 2025
Winning on All Fronts: A Season of Recognition for AIM B2B
We are thrilled to announce that AIM B2B by Custom Media has taken top honors at the 2025 Campaign Asia Agency of the Year Awards. This victory marks the culmination of an incredible season of recognition, completing a Triple Crown of wins alongside our recent successes at the BBN Golden Bees and the Ireland Japan Chamber of Commerce (IJCC) Business Awards.
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- Podcast
・ November 19, 2025
Episode 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action
Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.
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- Podcast
・ October 17, 2025
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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