Blog
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- Blog
・ July 10, 2026
Why foreign cybersecurity brands keep losing Japan’s open market
Japan’s cybersecurity market is open, but fear-based pitches keep failing. Here’s why winning foreign brands lead with trust, not threat data.
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- Blog
・ June 25, 2026
Japan wasn’t behind. B2B buyers just caught up
For 20 years, global CMOs called Japan’s B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who’d already made up their minds before sales got involved. Turns out, that process is now the norm in every market.
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- Blog
・ June 11, 2026
Understanding Japan’s Energy Transition: A Guide for New Entrants
Japan’s energy market is opening, but navigating Japan energy policy, renewable energy Japan investment, and regulatory complexity requires more than capital. Here’s what new entrants need to know.
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- Blog
・ May 22, 2026
Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot
Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.
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- Blog
・ May 11, 2026
Agility of Independents. Strength of a Global Network.
Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.
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- Blog
・ May 1, 2026
The SaaS Source: April 2026
April 2026’s Japan SaaS roundup covers a Series A for a satellite data platform backed by NTT Docomo and JR East, a scholarship management SaaS closing its Series B, a Niigata-based 3D decision-support platform raising its first-ever outside capital, and construction SaaS giant rolling out AI agents across its platform.
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- Blog
・ April 28, 2026
Cybersecurity Compliance for Foreign Firms Entering Japan
Entering Japan’s market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn’t just a legal obligation. It’s the foundation of trust in one of the world’s most reputation-driven business environments.
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- Blog
・ April 8, 2026
Beyond Stability: Why Global Manufacturers Are Prioritizing Japan in 2026
Japan’s manufacturing sector is undergoing a dramatic shift. Driven by a critical labor shortage, strict green energy mandates, and a government-backed semiconductor revival, the country is actively seeking foreign industrial partners. For global manufacturers, the opportunity is real, but capturing it demands local presence, cultural fluency, and a value proposition tailored to Japan’s most pressing challenges.
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- Blog
・ March 30, 2026
The SaaS Source: March 2026
March 2026’s Japan SaaS roundup covers Money Forward’s ¥4.18B acquisition of AKASHI, Smart Craft’s manufacturing MES funding, Kurashi Tech’s AI agents for nursing care, and ATOMica’s Series B close.
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- Blog
・ March 27, 2026
The B2B Buyer Journey Has Gone Agentic: Key Takeaways from Our Webinar with Trendemon
AIM B2B and Trendemon’s March 18 webinar unpacks how the B2B buyer journey has gone agentic and what marketers must do to turn their websites into real-time answer engines before buyers finalize their shortlists.
