Blog

    • Blog

    ・ January 21, 2026

    The SaaS Source: January 2026

    The SaaS Source January 2026: Sansan reports Q2 growth, Oishi Kenko launches Patient Success Platform, and OrbitMI enters Japan. Read the latest updates here.

    • Blog

    ・ January 16, 2026

    AIM B2B Secures Silver at the 2025 Global Design iT Awards for Excellence in Brand Identity

    AIM B2B wins the Silver Prize at the Global Design iT Awards 2025. Discover how our “Evolved AIM Framework” brand identity sets a new standard for B2B design.

    • Blog

    ・ January 13, 2026

    The SaaS Source: December 2025

    The SaaS Source December 2025: TNL Mediagene launches AI tools, Conpapa enters Japan, and Prance secures funding. Discover the latest Japanese SaaS innovations.

    • Blog

    ・ January 5, 2026

    Why Is Earning Attention the New B2B Currency in the AI Era?

    Discover why earning attention is the new B2B currency in the AI era. Learn the 3 stages of success, the impact of executive presence, and how to maximize brand discoverability.

    • Blog

    ・ December 15, 2025

    10 Digital Marketing Trends That Will Define 2026

    If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the ‘Human Premium.

    • Blog

    ・ December 11, 2025

    Top Cybersecurity Events in Japan for 2026

    Discover the top cybersecurity events in Japan for 2026. From SANS training to the massive SECURITY SHOW, explore dates, locations, and key insights for protecting your business in the “Active Cyber Defense” era.

    • Blog

    ・ December 4, 2025

    The SaaS Source: November 2025 

    This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including a major growth equity investment in HR tech, the launch of a national digital asset infrastructure and new funding for AI-powered voice agents. 

    • Blog

    ・ December 2, 2025

    Beyond the Blue Links: Mastering the Era of Generative Engine Optimization (GEO)

    Unlock the future of search with the AIM B2B GEO Strategy. Discover how to optimize for AI, bust common myths, and capture high-quality leads in the era of ChatGPT.

    • Blog

    ・ November 28, 2025

    Winning on All Fronts: A Season of Recognition for AIM B2B

    We are thrilled to announce that AIM B2B by Custom Media has taken top honors at the 2025 Campaign Asia Agency of the Year Awards. This victory marks the culmination of an incredible season of recognition, completing a Triple Crown of wins alongside our recent successes at the BBN Golden Bees and the Ireland Japan Chamber of Commerce (IJCC) Business Awards.

    • Blog

    ・ November 17, 2025

    How to Win Japan’s Cybersecurity Market: Proven GTM Strategy

    Winning in Japan requires abandoning a product-centric approach in favor of a relationship-first, compliance-driven and highly localized strategy for Japan cybersecurity market entry. This guide details the non-negotiable pillars for achieving sustainable growth in this demanding environment.

    • Blog

    ・ November 6, 2025

    The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority

    Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We’ll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.

    • Blog

    ・ October 28, 2025

    AIM B2B Strikes Double Gold: Which Awards Did the Tokyo B2B Agency Win?

    Our agency, AIM B2B, was recognized by BBN’s Golden Bee Awards for outstanding work as we took home awards in two highly competitive categories: Best Event Experience and Best Content Marketing Campaign. We are a full-service B2B marketing agency based in Tokyo and an affiliated partner of BBN, the world’s largest B2B agency network. This achievement emphasizes our standing as a premier B2B agency capable of executing world-class campaigns in the Asia-Pacific region.

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