Writer & Editor

Aviraj Gokool

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Articles by Aviraj

  • Japanese and Western businessmen shaking hands in a factory aisle lined with orange robotic arms
    • Blog

    ・ April 8, 2026

    Beyond Stability: Why Global Manufacturers Are Prioritizing Japan in 2026

  • Engineer in a hard hat checking a tablet dashboard on a smart factory floor with robot arms and data screens
    • Blog

    ・ March 13, 2026

    Japan’s Smart Factory Evolution: How B2B Marketing Can Accelerate Foreign Investment

  • Smartphone on glass in a Tokyo street, surrounded by payment logos including Stripe, PayPay, LINE Pay, pay.jp and KOMOJU
    • Blog

    ・ March 10, 2026

    The Walled Garden Crumbles: Navigating the New Era of Mobile Payments in Japan

  • AI + ABM text between an inverted funnel and a pyramid on a sparkling blue and gold background
    • Blog

    ・ March 4, 2026

    The Invisible Handshake: How AI + ABM Unlocks Japan’s Hidden Enterprise Decision Makers

  • Crowded exhibition hall with trade show booths and visitors walking the aisles
    • Blog

    ・ February 13, 2026

    Top 10 Manufacturing Events in Japan 2026

  • Racing driver in an AIM-branded blue helmet and suit at the wheel of a formula car, with streaks of light behind
    • Blog

    ・ February 6, 2026

    How to Master B2B Media Buying in Japan: A 2026 Guide

  • Japan & South Korea: Two Distinct Playbooks Required, with Mount Fuji and the Seoul skyline split by a glowing chasm
    • Blog

    ・ February 4, 2026

    The $6 Trillion Opportunity: Why Japan and South Korea Require Two Distinct Playbooks for Western B2B Brands

  • Hand holding a smartphone showing an AIM B2B ad in LINE, with Japanese copy about maximizing impact through B2B marketing
    • Blog

    ・ January 30, 2026

    The B2B Shift: Using LINE Ads as Your Next Revenue Engine

  • The SaaS Source newsletter cover with the AIM logo over a swirling tunnel of blue and gold light
    • Blog

    ・ January 21, 2026

    The SaaS Source: January 2026

  • Asia AIM Podcast cover: Trust in B2B PR & Marketing: Ross Rowbury on How to Earn Attention, with Robert Heldt
    • Podcast

    ・ January 16, 2026

    Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury

  • Three men holding the 2025 Global Design iT Award Silver Prize plaque and certificate for the AIM B2B brand identity
    • News

    ・ January 16, 2026

    AIM B2B Secures Silver at the 2025 Global Design iT Awards for Excellence in Brand Identity

  • The SaaS Source newsletter cover with the AIM logo over a field of glowing blue cubes
    • Blog

    ・ January 13, 2026

    The SaaS Source: December 2025

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