As part of the launch of AIM B2B, we are proud to present our landmark report, “Insights from the Content Marketing Landscape in Japan 2025.” This essential resource offers an in-depth look at the trends, challenges and opportunities shaping the future of B2B marketing in Japan. The report is based on a comprehensive survey of marketing leaders across a variety of industries, providing a rare and timely view into the strategies that are driving success in this unique market.

This year’s findings reveal a significant acceleration in the adoption of generative AI, with proficiency in AI tools now considered the most critical skill for content marketers over the next one to three years. The report explores how marketing teams are navigating this rapid technological shift, balancing the drive for innovation with the high standards of quality and trust that define the Japanese market. From the continued importance of storytelling to the primary objectives of brand awareness and lead generation, this report provides data-driven insights to sharpen your marketing strategy.

To gain a comprehensive understanding of the forces shaping Japan’s B2B marketing landscape and to discover how your team can stay ahead, download the full report today.