Professional Services

    • News

    ・ June 23, 2026

    Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

    Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.

    • Blog

    ・ May 22, 2026

    Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

    Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.

    • Podcast

    ・ May 19, 2026

    Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet

    Japan’s talent shortage is not a pipeline problem. It is, in David Sweet’s own words, an epidemic, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong things.  In Episode 11 of the Asia AIM Podcast, host Robert Heldt speaks with Dr. David Sweet, founder and CEO of FocusCore Group. With nearly three decades in Tokyo executive search, David explains why LinkedIn is a mirage, why authority matters more than salary at the C-suite level and what every expat leader should do on day one in Japan.

    • Blog

    ・ May 11, 2026

    Agility of Independents. Strength of a Global Network.

    Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.

    • Blog

    ・ March 13, 2026

    Japan’s Smart Factory Evolution: How B2B Marketing Can Accelerate Foreign Investment

    Japan’s smart factory market is booming. Discover how foreign B2B tech firms can enter the market by targeting AI, IIoT, and retrofit gaps — with a localized, trust-driven marketing strategy.

    • Blog

    ・ March 10, 2026

    The Walled Garden Crumbles: Navigating the New Era of Mobile Payments in Japan

    Japan’s Smartphone Act lets app developers bypass Apple and Google’s payment systems. Learn what it means for fees, customer data, and choosing the right payment gateway for the Japanese market.

    • Blog

    ・ March 4, 2026

    The Invisible Handshake: How AI + ABM Unlocks Japan’s Hidden Enterprise Decision Makers

    Cracking the Japanese enterprise market means navigating the Ringi consensus system — not just reaching the C-suite. Discover how AI + ABM helps B2B companies identify hidden stakeholders, personalize outreach at scale, and align sales and marketing to win complex deals in Japan.

    • Blog

    ・ February 13, 2026

    Top 10 Manufacturing Events in Japan 2026

    Discover the top 10 manufacturing trade shows in Japan for 2026, from JIMTOF to Manufacturing World Tokyo. Essential guide for B2B leaders entering Japanese markets.

    • Blog

    ・ May 9, 2025

    AI Agents in Japan’s SaaS Industry

    Artificial intelligence is rapidly reshaping industries worldwide, and AI agents are at the forefront of this transformation.

    • Blog

    ・ May 9, 2025

    Top Cybersecurity Events in Japan for 2025

    As cyber threats become increasingly sophisticated, staying informed about the latest trends, tools and strategies is crucial for businesses.

    • Blog

    ・ May 9, 2025

    SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization

    Now more than ever, businesses need to constantly adapt to maintain a competitive edge. With the rise of AI-powered search platforms like ChatGPT, Perplexity and Gemini, traditional strategies must evolve to meet new expectations.

    • Blog

    ・ May 9, 2025

    10 Key Digital Marketing Trends That Will Define 2025

    The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies.

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