Asia AIM Podcast
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Discover the strategies, stories, and successes powering today’s most innovative B2B brands across Japan, Southeast Asia, and the wider APAC region. From demand generation and brand localization to PR and ABM, the Asia AIM Podcast delivers real-world insights grounded in APAC expertise for business leaders, marketers, and innovators.
All Episodes
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Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan
Discover why B2B marketing in Asia is emotional, not just rational. Dave McCaughan reveals strategies for Nemawashi, storytelling, and finding your Original Voice.
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Episode 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action
Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.
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Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
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Episode 2 – What Does it Take for a SaaS Company to Scale in Japan? Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
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Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region.
