Asia AIM Podcast
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Discover the strategies, stories, and successes powering today’s most innovative B2B brands across Japan, Southeast Asia, and the wider APAC region. From demand generation and brand localization to PR and ABM, the Asia AIM Podcast delivers real-world insights grounded in APAC expertise for business leaders, marketers, and innovators.
All Episodes
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Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
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Navigating Japan’s SaaS Market: Episode 2 – Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
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Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region.
