CEO and Co-founder

Robert Heldt

LinkedIn Meet The Team

Articles by Robert

    • Blog

    ・ November 2, 2026

    Why performance marketing alone fails global B2B brands entering Japan and APAC

    • Blog

    ・ October 26, 2026

    Japan, APAC and HQ disagree on what B2B content is for. That’s a problem

  • Team reviewing charts around an office table in Tokyo, with a whiteboard reading 2026 CMO Survey Insights
    • Blog

    ・ August 19, 2026

    Marketing doesn’t have an AI problem. It has a knowledge problem

  • AIM B2B APAC research cover: The Difference Between Capturing Attention and Creating Influence, with a stone rippling water
    • Blog

    ・ August 4, 2026

    The Difference Between Capturing Attention and Creating Influence

  • Stressed IT staff in a dark server room with red security alert screens, one sitting on the floor with a laptop
    • Blog

    ・ July 10, 2026

    Why foreign cybersecurity brands keep losing Japan’s open market

  • Tokyo Station's red-brick Marunouchi building surrounded by office towers, lit up at dusk
    • Blog

    ・ May 22, 2026

    Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

  • AMIN Worldwide members posing for a large group photo in front of an ornate carved golden wall in Bali
    • Blog

    ・ May 11, 2026

    Agility of Independents. Strength of a Global Network.

  • AIM B2B team in white logo polo shirts posing before a screen reading Content Marketing Landscape in Japan 2025
    • News

    ・ July 11, 2025

    AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia

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