All Articles

    • Blog

    ・ August 6, 2026

    The SaaS Source — July 2026

    Japan’s SaaS sector continues to attract strong investment, with fresh funding flowing into AI-powered sustainability, data governance, voice analytics, and customer engagement platforms. Here’s a look at the latest startup funding and industry developments.
    • Blog

    ・ August 4, 2026

    The Difference Between Capturing Attention and Creating Influence

    As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
    • News

    ・ July 21, 2026

    AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide

    AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
    • Podcast

    ・ July 17, 2026

    Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

    Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
    • Blog

    ・ July 10, 2026

    Why foreign cybersecurity brands keep losing Japan’s open market

    Japan’s cybersecurity market is open, but fear-based pitches keep failing. Here’s why winning foreign brands lead with trust, not threat data.
    • Blog

    ・ June 30, 2026

    The SaaS Source — June 2026

    This month’s roundup covers Japan’s SaaS industry, including FLUX’s ¥6bn Series C, PathosLogos’s ¥3.1bn Series B, GenerativeX’s ¥650mn Series A and Sotas’s ¥1bn first close, highlighting growth across enterprise AI, HR cloud and vertical SaaS.
    • News

    ・ June 23, 2026

    Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

    Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
    • Podcast

    ・ June 18, 2026

    Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici

    Asia AIM Podcast Episode 12 – Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
    • Blog

    ・ June 11, 2026

    Understanding Japan’s Energy Transition: A Guide for New Entrants

    Japan’s energy market is opening, but navigating Japan energy policy, renewable energy Japan investment, and regulatory complexity requires more than capital. Here’s what new entrants need to know.
    • Blog

    ・ June 1, 2026

    The SaaS Source: May 2026

    This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including a cloud hospital platform closing a ¥3 billion Series C on the back of new government digitization mandates, an all-in-one hospitality SaaS raising its Series A amid Japan’s inbound tourism surge, a sales AI agent attracting regional bank CVCs with early ARR traction and a CRM automation pitch and a seed-stage startup that lets SaaS companies plug generative AI camera vision into their existing products without building the infrastructure themselves.
    • Blog

    ・ May 22, 2026

    Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

    Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.

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