Content & Creative

    • Blog

    ・ August 4, 2026

    The Difference Between Capturing Attention and Creating Influence

    As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
    • News

    ・ July 21, 2026

    AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide

    AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
    • Podcast

    ・ July 17, 2026

    Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

    Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
    • Blog

    ・ June 1, 2026

    The SaaS Source: May 2026

    This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including a cloud hospital platform closing a ¥3 billion Series C on the back of new government digitization mandates, an all-in-one hospitality SaaS raising its Series A amid Japan’s inbound tourism surge, a sales AI agent attracting regional bank CVCs with early ARR traction and a CRM automation pitch and a seed-stage startup that lets SaaS companies plug generative AI camera vision into their existing products without building the infrastructure themselves.
    • Blog

    ・ May 11, 2026

    Agility of Independents. Strength of a Global Network.

    Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.
    • Blog

    ・ April 28, 2026

    Cybersecurity Compliance for Foreign Firms Entering Japan

    Entering Japan’s market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn’t just a legal obligation. It’s the foundation of trust in one of the world’s most reputation-driven business environments.
    • Podcast

    ・ April 21, 2026

    Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat

    B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
    • Blog

    ・ March 27, 2026

    The B2B Buyer Journey Has Gone Agentic: Key Takeaways from Our Webinar with Trendemon

    AIM B2B and Trendemon’s March 18 webinar unpacks how the B2B buyer journey has gone agentic and what marketers must do to turn their websites into real-time answer engines before buyers finalize their shortlists.
    • Podcast

    ・ March 18, 2026

    Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann

    Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
    • Blog

    ・ March 13, 2026

    Japan’s Smart Factory Evolution: How B2B Marketing Can Accelerate Foreign Investment

    Japan’s smart factory market is booming. Discover how foreign B2B tech firms can enter the market by targeting AI, IIoT, and retrofit gaps — with a localized, trust-driven marketing strategy.
    • Blog

    ・ March 10, 2026

    The Walled Garden Crumbles: Navigating the New Era of Mobile Payments in Japan

    Japan’s Smartphone Act lets app developers bypass Apple and Google’s payment systems. Learn what it means for fees, customer data, and choosing the right payment gateway for the Japanese market.
    • Blog

    ・ February 25, 2026

    Era of Browsing is Over: Turn Your Website Into an Agentic Answer Engine

    Hosted by AIM B2B CEO Robert Heldt, a specialist in AI-driven go-to-market strategy for B2B organizations, and Trendemon COO Halel Porat, a recognized leader in content intelligence and buyer intent solutions. We’ll show you how to combine visitor context with answer-led content strategies to transform your website into a demand-generating engine built for the agentic buyer era.

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