Content & Creative

    • Blog

    ・ April 28, 2026

    Cybersecurity Compliance for Foreign Firms Entering Japan

    Entering Japan’s market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn’t just a legal obligation. It’s the foundation of trust in one of the world’s most reputation-driven business environments.
    • Podcast

    ・ April 21, 2026

    Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat

    B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
    • Blog

    ・ March 27, 2026

    The B2B Buyer Journey Has Gone Agentic: Key Takeaways from Our Webinar with Trendemon

    AIM B2B and Trendemon’s March 18 webinar unpacks how the B2B buyer journey has gone agentic and what marketers must do to turn their websites into real-time answer engines before buyers finalize their shortlists.
    • Podcast

    ・ March 18, 2026

    Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann

    Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
    • Blog

    ・ March 13, 2026

    Japan’s Smart Factory Evolution: How B2B Marketing Can Accelerate Foreign Investment

    Japan’s smart factory market is booming. Discover how foreign B2B tech firms can enter the market by targeting AI, IIoT, and retrofit gaps — with a localized, trust-driven marketing strategy.
    • Blog

    ・ March 10, 2026

    The Walled Garden Crumbles: Navigating the New Era of Mobile Payments in Japan

    Japan’s Smartphone Act lets app developers bypass Apple and Google’s payment systems. Learn what it means for fees, customer data, and choosing the right payment gateway for the Japanese market.
    • Blog

    ・ February 25, 2026

    Era of Browsing is Over: Turn Your Website Into an Agentic Answer Engine

    Hosted by AIM B2B CEO Robert Heldt, a specialist in AI-driven go-to-market strategy for B2B organizations, and Trendemon COO Halel Porat, a recognized leader in content intelligence and buyer intent solutions. We’ll show you how to combine visitor context with answer-led content strategies to transform your website into a demand-generating engine built for the agentic buyer era.
    • Blog

    ・ January 30, 2026

    The B2B Shift: Using LINE Ads as Your Next Revenue Engine

    Unlock the power of LINE B2B advertising. Discover 3 strategic ad formats to engage mobile-first decision-makers and humanize your marketing with AIM B2B.
    • Blog

    ・ January 16, 2026

    AIM B2B Secures Silver at the 2025 Global Design iT Awards for Excellence in Brand Identity

    AIM B2B wins the Silver Prize at the Global Design iT Awards 2025. Discover how our “Evolved AIM Framework” brand identity sets a new standard for B2B design.
    • Podcast

    ・ December 22, 2025

    Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan

    Discover why B2B marketing in Asia is emotional, not just rational. Dave McCaughan reveals strategies for Nemawashi, storytelling, and finding your Original Voice.
    • Blog

    ・ December 2, 2025

    Beyond the Blue Links: Mastering the Era of Generative Engine Optimization (GEO)

    Unlock the future of search with the AIM B2B GEO Strategy. Discover how to optimize for AI, bust common myths, and capture high-quality leads in the era of ChatGPT.
    • Blog

    ・ November 6, 2025

    The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority

    Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We’ll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.

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