Branding
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- Blog
・ November 28, 2025
Winning on All Fronts: A Season of Recognition for AIM B2B
We are thrilled to announce that AIM B2B by Custom Media has taken top honors at the 2025 Campaign Asia Agency of the Year Awards. This victory marks the culmination of an incredible season of recognition, completing a Triple Crown of wins alongside our recent successes at the BBN Golden Bees and the Ireland Japan Chamber of Commerce (IJCC) Business Awards.
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- Podcast
・ November 19, 2025
Ep. 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action
Cross-cultural leadership is arguably the most critical challenge facing business leaders in Asia today. It requires navigating vast differences in work culture, communication and market dynamics—from the methodical processes of Japan to the resourceful agility of India.
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- Podcast
・ October 17, 2025
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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- Blog
・ September 26, 2025
GEO: How To Position Your B2B Agency As An AI Search Authority
The B2B marketing landscape is undergoing a radical transformation with Generative AI at the forefront. With Google’s AI Overviews and the rising use of large language models (LLMs) to synthesize search results, search engine optimization’s (SEO) rules are being rewritten. For B2B agencies, simply offering SEO is quickly becoming obsolete. The new mandate is Generative Engine Optimization (GEO), and the time to stake your claim as an authority is right now.
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- Podcast
・ September 18, 2025
Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
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- Blog
・ September 12, 2025
Mastering GEO: The AI Content Revolution
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
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- Blog
・ August 27, 2025
Mastering GEO: An AIM B2B and PRWA Webinar
Our Tokyo-based members at AIM B2B invited PR World Alliance (PRWA) members to join a webinar to learn more about how to increase their presence using Generative Engine Optimization (GEO). Our CEO, Robert Heldt and Content Strategy Director, Ignacio Joshua Dávalos Sosa, highlighted the rapid growth and advancement of AI-driven search platforms and how user behavior is shifting to increased reliance on AI models rather than traditional search engines. If you missed the seminar, you can watch the conversation below.
