Branding
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- Blog
・ September 18, 2026
How to Choose a B2B Brand Agency for Asia Expansion
Choosing the wrong B2B agency for your Asia expansion is costly. Here are five capabilities that separate effective APAC partners from the rest.
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- Blog
・ September 10, 2026
What Japanese Manufacturers Should Look for in B2B Branding
In Japan’s manufacturing market, product quality isn’t enough. Here are four criteria to find the right B2B brand development partner for the market.
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- Blog
・ September 7, 2026
Why B2B Brand Development Fails in Asia in 2026
Most B2B brands entering APAC fail for the same reason: treating the region as one market. Here’s what it actually takes to build a brand that sticks in Asia.
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- Blog
・ August 31, 2026
B2B Marketing Starts with Building Trust – An Interview with MADTimes Korea
AIM B2B CEO Robert Heldt explains why successful B2B marketing starts with trust, not campaigns, and what global companies must know to win in Korea and Japan.
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- Blog
・ August 4, 2026
The Difference Between Capturing Attention and Creating Influence
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
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- News
・ July 21, 2026
AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
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- Podcast
・ July 17, 2026
Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort
Strategic intelligence consultant Richard Mort on why Japan’s six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
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- Podcast
・ June 18, 2026
Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici
Asia AIM Podcast Episode 12 – Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
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- Blog
・ May 22, 2026
Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot
Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.
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- Blog
・ May 11, 2026
Agility of Independents. Strength of a Global Network.
Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.
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- Blog
・ April 28, 2026
Cybersecurity Compliance for Foreign Firms Entering Japan
Entering Japan’s market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn’t just a legal obligation. It’s the foundation of trust in one of the world’s most reputation-driven business environments.
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- Podcast
・ April 21, 2026
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
