AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia

TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape of B2B PR and marketing through a unique blend of strategic insight, creative storytelling, and a results-driven approach.

At AIM B2B, the focus is clear: bring your brand to life. The agency’s comprehensive suite of services is designed to drive growth, build trust and create lasting connections in Asia’s competitive markets. From actionable, data-driven strategies and memorable branding to engaging narratives and smart digital experiences, AIM B2B is committed to helping clients break barriers and exceed expectations.

Proven Framework for Success

Central to AIM B2B’s methodology is the AIM Framework—a structured, three-phase process that integrates decades of industry expertise.

Adapt: Deeply understanding each client’s market, audience, and unique vision through discovery, strategic planning and tailored localization.
Implement: Bringing visions to life with creative storytelling and precise activation strategies that ensure impactful engagement.
Maximize: Continuously tracking, analyzing and refining campaigns to deliver measurable growth and sustained success.

“Our promise is simple: Always Forward,” said Robert Heldt, CEO & Co-founder at AIM B2B. “We’re here to move your business forward with purpose and precision, helping you go beyond what’s expected and explore new possibilities.”

Publisher & Co-founder Simon Farrell added: “Drawing on our decades of experience as B2B publishers, storytelling has always been at our core, earning us a strong reputation for trust and reliability in the market.”

AIM B2B is an integral part of Custom Media, an award-winning media, publishing and content production firm known for its local expertise, connections and longstanding success in the industry. With a team characterized by curiosity, integrity, drive and a sense of fun, AIM B2B not only delivers exceptional marketing solutions, but also fosters a collaborative spirit that inspires innovation and growth.

The launch coincides with Custom Media’s presentation of its landmark report, “Insights from the Content Marketing Landscape in Japan,” at an exclusive event in Tokyo bringing together senior marketing leaders for a night of networking, discussion, and discovery.

One of the standout findings reveals that AI proficiency has emerged as the top skill content marketers need to master in the next 1-3 years, marking a shift from last year’s report, where marketers were more hesitant to embrace AI. This trend underscores the growing pressure on teams to balance innovation with responsibility in an environment where marketing technologies are evolving faster than strategy.

About AIM B2B:

AIM B2B is a Tokyo-based integrated PR and marketing agency focused on empowering B2B brands in Asia through strategic storytelling, creative innovation and data-driven insights. With a commitment to moving businesses forward, AIM B2B helps its clients navigate the complexities of today’s competitive market—Always Forward.