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Case Study

Zscaler

Employer branding through storytelling for a cloud security leader

Zscaler is a leading cloud security company dedicated to providing secure internet access and private application access for organizations worldwide. By offering solutions that protect sensitive data and support efficient digital transformation, Zscaler plays a critical role in addressing global cybersecurity challenges. As businesses increasingly move to cloud environments, Zscaler’s commitment to a Zero Trust security model, advanced threat protection and remote work enablement has established it as a trusted partner in safeguarding organizations against cyber threats.  

Establishing a strong market presence in Japan

When Zscaler launched in Japan, they faced the challenge of establishing a robust presence in a competitive talent market while increasing awareness among their core customer base. To achieve these goals, Zscaler sought a strategic partner to help produce professional videos that would support their employee branding efforts and effectively communicate their value propositions. Custom Media was selected for our expertise in creating engaging video content tailored to B2B audiences.

Capturing Zscaler’s brand with compelling content

Custom Media collaborated closely with Zscaler’s North Asia team to fully understand their unique needs and objectives. We began the project by crafting detailed storyboards that outlined key scenes for each video, ensuring a clear vision for the final product. Our team conducted on-site visits, including to Zscaler’s Japan offices, to identify the best locations for filming and interviews.

Our video production process was meticulously organized, leading to smooth shooting sessions. During editing and post-production, we employed a storytelling approach that resonated with viewers, resulting in fast-paced, informative videos that maintained audience engagement. All projects were delivered on time and within budget.

We produced a series of videos, including interviews with Zscaler Japan team members discussing their motivations for joining the company, a sales video explaining the benefits of Zscaler Private Access and additional content showcasing how Zscaler’s services support digital transformation in the post-COVID era. These videos proved instrumental in Zscaler’s employer branding initiatives and outreach to Japanese chief information security officers.

https://youtu.be/BHz6TX6Uq_0

In addition, we created a series of keynote and thought leader videos for Zscaler’s Zero Trust Live 2021 online conference, where industry leaders shared insights and best practices in cybersecurity.

Working with Custom Media has been a tremendously rewarding experience. They really got to know our corporate culture and created unique content that showcased our strengths.  Our entire team is thrilled with the videos they created for us. They have also helped tremendously with our recruiting activities.

Darren McKellin
North Asia Director
Zscaler

Brand recognition and employer appeal in the Japanese market

Custom Media’s video production efforts resulted in significant impact for Zscaler in Japan. The engaging storytelling videos increased brand awareness among their core customers and attracted top talent in a competitive job market. The successful employee branding program effectively communicated Zscaler’s corporate culture and values, strengthening their positioning as an employer of choice.

Moreover, the sales video highlighting Zscaler Private Access became a key asset in engaging Japanese chief information security officers, enhancing the company’s outreach efforts. The series of thought leader videos from the Zero Trust Live conference positioned Zscaler as a thought leader in the cybersecurity space, further solidifying their reputation in the market.

Through our collaboration, Custom Media has played a crucial role in supporting Zscaler’s entry into the Japanese market and achieving their strategic objectives.