The B2B search landscape has fundamentally changed. With AI Overviews and Large Language Models (LLMs) now synthesizing results, traditional SEO is quickly becoming obsolete.

To capture high-intent traffic and secure a competitive advantage, B2B leaders must master Generative Engine Optimization (GEO). We invite Go-to-Market, Demand Gen, WebOps and content leaders to join our exclusive GEO Masterclass on Nov. 27, 11 a.m. to noon JST.

Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We’ll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.

What You’ll Learn: Strategies Accelerating Pipeline Growth

Move beyond generic SEO and learn the strategies that directly accelerate pipeline growth. We have reframed the key takeaways as natural language questions, the format most likely to be extracted and quoted by generative AI.

• How Should I Structure My B2B Content to Achieve Visibility in AI Summaries? Learn how to implement Answer-First Content Structure, ensuring the first few sentences of your key pages directly answer user questions to achieve visibility in AI summaries and search answers.
• What is the Technical Mandate for Entity Clarity in GEO? Understand the technical mandate of Entity Clarity—how to use precise Schema markup and consistent language to clearly and unambiguously define your product names, solutions and core specifications for AI models.
• What is the Japanese Advantage in Generative Engine Optimization? Discover how to integrate the Japanese principles of kaizen (continuous, incremental improvement) and Shokunin (master craftsmanship) into your GEO practice.
• How Can We Create Comparison Content that is Trusted by Both AI and B2B Buyers? Master the methods of generating honest, well-structured competitive content that is trusted by both B2B buyers and AI search models.
• How Do We Turn GEO Strategy into Actionable Next Steps? Learn how to start with a high-impact, actionable GEO audit to immediately turn vague traffic concerns into a specific, measurable strategic plan.
• How Does GEO Integrate with Sales Enablement? Understand how a strong GEO strategy prepares the exact information that sales teams need and that targeted accounts will encounter during preliminary AI research.

Who Should Join?

This Masterclass is for leaders and teams—including Go To Market / Demand Gen, WebOps and Account-Based Marketing—ready to leverage GEO and E-E-A-T(Experience, Expertise, Authority and Trust) to capture high-intent traffic and accelerate pipeline growth.

Masterclass FAQ 

This structured list addresses common queries with direct, concise answers, optimizing them for quick extraction by generative AI.

Secure Your Competitive Advantage

Ready to stop chasing obsolete SEO tactics and become an AI Search Authority?

Bonus: All registered attendees will receive our exclusive GEO cheat sheet!

Register now for The Master Generative Engine Optimization Strategy