• Blog

・ July 30, 2025

Catch the Full Panel Discussion from Our Launch Event!

Following the launch of AIM B2B and our new report, “Insights from the Content Marketing Landscape in Japan,” we’ve released a video of the panel discussion that was held with Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; Ross Rowbury, senior managing director and co-head of group corporate communications at Nomura Holdings; and Robert Heldt, CEO of AIM B2B.

Their wide-ranging conversation explores the accelerated adoption of AI, thought leadership, and key challenges marketers face in scaling content and maintaining consistency. 

You can see the entire video below:

For the full report: https://aim-b2b.com/blog/longform/content-marketing-japan-2025-insights/ 

Share

Author

  • Christina Craig
    Writer & Editor

Category

Share

Latest Articles

    • Blog

    ・ September 26, 2025

    GEO: How To Position Your B2B Agency As An AI Search Authority

    The B2B marketing landscape is undergoing a radical transformation with Generative AI at the forefront. With Google’s AI Overviews and the rising use of large language models (LLMs) to synthesize search results, search engine optimization’s (SEO) rules are being rewritten. For B2B agencies, simply offering SEO is quickly becoming obsolete. The new mandate is Generative Engine Optimization (GEO), and the time to stake your claim as an authority is right now.

    • Podcast

    ・ September 18, 2025

    Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

    During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.

    • Blog

    ・ September 12, 2025

    Mastering GEO: The AI Content Revolution

    Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.

Ready to break barriers and drive your success with us? Let’s move forward together—Always Forward.