Writer & Editor

Aviraj Gokool

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Articles by Aviraj

  • Empty executive office at night seen through a window, with a neon sign reading What is your story?
    • Blog

    ・ January 5, 2026

    Why Is Earning Attention the New B2B Currency in the AI Era?

  • Asia AIM Podcast cover: B2B Brand Storytelling in Asia, with Robert Heldt and Dave McCaughan
    • Podcast

    ・ December 22, 2025

    Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan

  • Large 3D numerals 2026 in navy and gold standing on blocks in front of a rising arrow
    • Blog

    ・ December 15, 2025

    10 Digital Marketing Trends That Will Define 2026

  • Silhouettes of business people facing a glowing padlock on a blue and gold circuit-board background
    • Blog

    ・ December 11, 2025

    Top Cybersecurity Events in Japan for 2026

  • The SaaS Source newsletter cover with the AIM logo between glowing blue and gold network meshes
    • Blog

    ・ December 4, 2025

    The SaaS Source: November 2025 

  • Webinar thumbnail: The Master GEO Strategy: Perfect GEO for AI Search Authority, with Sam Bird and Ignacio Davalos
    • Blog

    ・ December 2, 2025

    Beyond the Blue Links: Mastering the Era of Generative Engine Optimization (GEO)

  • AIM B2B team holding Campaign Agency of the Year Japan/Korea plaques and Golden Bee Awards trophies
    • News

    ・ November 28, 2025

    Winning on All Fronts: A Season of Recognition for AIM B2B

  • Asia AIM Podcast: The Future of Leadership in Asia: Kaizen, Jugaad, and Empathy in Action, with Robert Heldt and Paul Dupuis
    • Podcast

    ・ November 19, 2025

    Episode 5 – The Future of Leadership in Asia: Kaizen, Jugaad and Empathy in Action

  • Silhouette of a businessman standing in a long data center aisle between glowing server racks
    • Blog

    ・ November 17, 2025

    How to Win Japan’s Cybersecurity Market: Proven GTM Strategy

  • Online live session card: Perfect GEO for AI Search Authority, hosted by Sam Bird and Ignacio Davalos of AIM B2B
    • Blog

    ・ November 6, 2025

    The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority

  • The Golden Bee Awards graphic with the BBN logo and a laughing man in a beanie crossing his fingers on yellow
    • Blog

    ・ October 28, 2025

    AIM B2B Strikes Double Gold: Which Awards Did the Tokyo B2B Agency Win?

  • Asia AIM Podcast cover: One Region, Many Markets: global campaigns in Asia Pacific and Japan, with Robert Heldt and Vivien Dao
    • Podcast

    ・ October 17, 2025

    Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao

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