AIM B2B Wins Gold for Campaign of the Year 

TOKYO, February 9, 2026—AIM B2B is delighted to announce we have been gonged with another Gold Award, as winner of thenetworkone 2026 B2B Campaign of the Year. The global awards run by marketing, communications and advertising organization thenetworkone are designed to celebrate creative excellence in the independent agency sector. The winners of the top creative and talent for 2026 were announced at thenetworkone’s Awards Ceremony in London and broadcast to more than 100 countries on 28 January. 

We secured the top honor for our campaign: Recorded Future – Japan, a strategic initiative designed to accelerate growth for the global intelligence leader within the complex Japanese market.

Cracking the Code: The Japan Breakthrough 

The Gold-winning campaign was recognized for its ability to overcome cultural friction and unlock the C-Suite in a notoriously insular market. Faced with low brand trust and reliance on domestic platforms, we executed a radical strategic pivot.

Our agency replaced Western-centric marketing assets—originally featuring European knights—with culturally resonant Japanese symbolism, reframing the client’s security solution as a Japanese castle of defense. Simultaneously, our team moved away from friction-heavy gated content, choosing instead to build authority through regulatory alignment and high-intent display channels.

The results were definitive. The campaign delivered month-over-month increase in qualified leads from the target account list and reduced Cost Per Acquisition (CPA), proving that a localized, agile strategy could outperform in a competitive market.

“We are incredibly proud to bring home the Gold for our work on the Recorded Future – Japan campaign. This award is a testament to our team’s ability to take complex B2B narratives and translate them into measurable growth within the Japanese market. It’s an honor to be recognized on this global stage alongside such talented independent agencies,” said AIM B2B COO Sam Bird (above, right).

The awards are designed to honor and amplify the entrepreneurial spirit of independent agencies. But this is about far more than creativity. Independent agencies are competing–and winning–on the international stage against the largest holding companies and networks in the world. What continues to set this community apart, especially in the 2026 edition of the awards, is its supportive, warm atmosphere and its deeply human approach to business. That combination is powerful and it’s exactly what these winners represent.

See all 2026 winners here: www.indieawards.global/2026-winners 

About AIM B2B

AIM B2B is an award-winning integrated PR and marketing agency based in Tokyo, specializing in driving growth for businesses within Asia’s complex markets. AIM B2B brings brands to life through strategic storytelling, creative innovation and data-driven insights with localized expertise to deliver measurable results. With a commitment to moving businesses forward, AIM B2B helps its clients navigate the complexities of today’s competitive market—Always Forward. aim-b2b.com/ 

About thenetworkone

thenetworkone is the world’s largest network of independent agencies, operating in 120 countries. It supports agencies of various marketing, communications and advertising disciplines to win and manage international client assignments successfully. We empower independent leaders and innovators in the creative sector by providing them with global access, enabling them to compete equally with large holding companies. With our global reach, we ensure independent agencies can fulfil client requests effectively. We represent more than 1,600 agencies, advocating for agile, customised and creative solutions. Established in 2002, thenetworkone carefully vets each agency and connects clients and agencies based on specific briefs, with a focus on rapid response and stakeholder understanding. Our headquarters are in London, but we operate worldwide to meet your agency needs. www.thenetworkone.com.