Winning on All Fronts: A Season of Recognition for AIM B2B

We are thrilled to announce that AIM B2B by Custom Media has taken top honors at the 2025 Campaign Asia Agency of the Year Awards. This victory marks the culmination of an incredible season of recognition, completing a Triple Crown of wins alongside our recent successes at the BBN Golden Bees and the Ireland Japan Chamber of Commerce (IJCC) Business Awards.

When we officially launched AIM B2B in July, we set out with a singular mission: to redefine B2B marketing in Japan by bridging the gap between global strategy and local execution. The recent recognition from Campaign Asia—the region’s most prestigious industry benchmark—confirms that our vision isn’t just resonating, it’s leading the market.

Key Takeaways: A Season of Recognition

• Campaign Asia: Japan/Korea B2B Marketing Agency of the Year (Silver) & Content Marketing Agency of the Year (Bronze) 
• BBN Golden Bees: Double Gold for Best Event Experience & Best Content Marketing Campaign
• IJCC Business Awards: SME of the Year

Custom Media and AIM B2B CEO Robert Heldt said: “These wins are a reminder that great work is never achieved alone. Every win reflects the trust of our clients and the dedication of our incredible team who pour their hearts into turning bold ideas into meaningful impact. I am deeply grateful for everyone who walks this journey with us—and excited for what we will build together in the year ahead.”

Here is a closer look at the three major pillars of recognition that have defined our 2025.

What do our double wins at Campaign Asia signify?

Winner: Japan/Korea B2B Marketing Agency of the Year (Silver) and Japan/Korea Content Marketing Agency of the Year (Bronze)

We are incredibly proud to have secured two trophies at the 2025 awards, reaffirming our position as a top-tier agency in the region. Campaign Asia is the ultimate stress test for an agency. It scrutinizes us on comprehensive criteria, including:

• Creative Output: The quality and impact of our campaigns.
• Business Growth: Our ability to scale and succeed commercially.
• Client Retention: The strength and longevity of our partnerships.
• Strategic Innovation: Our capacity to lead with new ideas.

Winning these awards validates that AIM B2B by Custom Media is delivering driven results that set the pace for the future of B2B marketing in Japan and Korea.

Beyond our podium finishes, we achieved a significant milestone in our agency culture. We were shortlisted for “Best Place to Work,” at Campaign Asia’s Agency of the Year Awards, alongside the world’s largest advertising agency by revenue. This recognition proves that while we may be a boutique agency, our internal culture and talent environment compete with the giants of the industry.

How does our BBN Double Gold win demonstrate global competence?

Winner: Double Gold (Best Event Experience and Best Content Marketing Campaign)

Our success isn’t limited to the region. In October, we proved we can compete on the world stage. As the Japan partner of Business Branding Network (BBN)—the world’s largest independent B2B agency partnership—we went head-to-head with top specialist agencies from around the globe.

Securing a Double Gold was a pivotal moment for us. It validated that our integrated approach exceeds the highest global standards by seamlessly blending:

• Offline Activations: Delivering best-in-class event experiences
• Digital Storytelling: Creating content marketing campaigns that drive engagement

What does the IJCC SME of the Year award mean for our stability?

Winner: SME of the Year

While we operate globally, our roots are firmly planted in Tokyo. Before our Campaign Asia win, we were honored by the Ireland Japan Chamber of Commerce (IJCC) as the SME of the Year at their annual IJCC Business Awards. The award recognized our ability to implement a wide-reaching integrated PR and social media campaign that raised the profile of one of our largest Irish clients in Japan and encouraged greater inward investment to Ireland.

This award is special because it recognizes the business behind the creativity. It highlights two key factors for our partners:

• Sustainable Growth: Recognizing the stability of Custom Media, the parent house of the AIM B2B brand
• Operational Excellence: Assuring our clients that they are partnering with an agency that is not only creatively bold but operationally sound

Looking Ahead: A Thank You to Our Partners

Winning the Campaign Asia, BBN and IJCC awards in a single quarter is a milestone we will never forget. But agencies don’t win awards in a vacuum. These accolades belong equally to our clients, who trust AIM B2B by Custom Media with their brands, and to our talented team who turn ambitious ideas into award-winning reality.

This year has been one of transformation and triumph. As we celebrate these wins, we are already looking forward to what we can build together in 2026.

Ready to partner with Japan’s Agency of the Year? Contact us today to discuss your strategy for 2026.