• Blog

・ July 30, 2025

Catch the Full Panel Discussion from Our Launch Event!

Following the launch of AIM B2B and our new report, “Insights from the Content Marketing Landscape in Japan,” we’ve released a video of the panel discussion that was held with Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; Ross Rowbury, senior managing director and co-head of group corporate communications at Nomura Holdings; and Robert Heldt, CEO of AIM B2B.

Their wide-ranging conversation explores the accelerated adoption of AI, thought leadership, and key challenges marketers face in scaling content and maintaining consistency. 

You can see the entire video below:

For the full report: https://aim-b2b.com/blog/longform/content-marketing-japan-2025-insights/ 

Share

Author

  • Christina Craig
    Writer & Editor

Category

Share

Latest Articles

    • Blog

    ・ October 7, 2026

    Rebellion against AI perfection: the value of ‘imperfection’ in B2B creative

    As AI floods feeds with flawless visuals, B2B creative is finding its edge in the opposite direction, imperfection, texture and the human touch.

    • Blog

    ・ September 30, 2026

    The SaaS Source — September 2026

    Japan’s SaaS sector continues to attract strong investment, with fresh funding flowing into sales AI startup, vertical software, fintech and mortgage technology. Here’s a look at the latest startup funding and industry developments.

    • Blog

    ・ September 25, 2026

    Interview with AI Times Korea – The B2B Marketing Landscape is Changing: “We Now Need to Convince AI Before We Convince Customers”

    AIM B2B CEO Robert Heldt explains why B2B marketing is shifting from search to conversation, and why companies now need to convince AI before they convince customers. He explores how GEO, digital trust and real-world expertise will shape which companies AI recognizes and recommends.

Ready to break barriers and drive your success with us? Let’s move forward together—Always Forward.