PR & Communication
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- Blog
・ September 18, 2026
How to Choose a B2B Brand Agency for Asia Expansion
Choosing the wrong B2B agency for your Asia expansion is costly. Here are five capabilities that separate effective APAC partners from the rest.
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- Podcast
・ September 17, 2026
Episode 15 – What isn’t Said: Reading the Room in Japanese Business, with Maria Shimura
Maria Shimura, CEO of HUG JAPAN Inc., explains why conversations in Japan often begin before the meeting, why silence can signal deep consideration and how small actions can shape trust in the room.
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- Blog
・ September 7, 2026
Why B2B Brand Development Fails in Asia in 2026
Most B2B brands entering APAC fail for the same reason: treating the region as one market. Here’s what it actually takes to build a brand that sticks in Asia.
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- Blog
・ August 31, 2026
B2B Marketing Starts with Building Trust – An Interview with MADTimes Korea
AIM B2B CEO Robert Heldt explains why successful B2B marketing starts with trust, not campaigns, and what global companies must know to win in Korea and Japan.
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- News
・ July 21, 2026
AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
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- Blog
・ May 11, 2026
Agility of Independents. Strength of a Global Network.
Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.
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- Blog
・ May 1, 2026
The SaaS Source: April 2026
April 2026’s Japan SaaS roundup covers a Series A for a satellite data platform backed by NTT Docomo and JR East, a scholarship management SaaS closing its Series B, a Niigata-based 3D decision-support platform raising its first-ever outside capital, and construction SaaS giant rolling out AI agents across its platform.
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- Podcast
・ April 21, 2026
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
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- Blog
・ March 30, 2026
The SaaS Source: March 2026
March 2026’s Japan SaaS roundup covers Money Forward’s ¥4.18B acquisition of AKASHI, Smart Craft’s manufacturing MES funding, Kurashi Tech’s AI agents for nursing care, and ATOMica’s Series B close.
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- Podcast
・ March 18, 2026
Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
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- Blog
・ February 26, 2026
The SaaS Source: February 2026
The SaaS Source February 2026: PayPay files for Nasdaq IPO, Gorlem raises ¥800M for construction tech, InsightX closes Series A, and MedGen Japan secures growth funding. Read the latest updates here.
