PR & Communication

    • Blog

    ・ May 11, 2026

    Agility of Independents. Strength of a Global Network.

    Four years ago, six of us had sat in a room at the Hotel Indigo in Bali, talking about what this network could become. The ambition wasn’t growth for its own sake. It was the right combination of independent agencies, willing to learn from each other, challenge each other and grow together. Returning this April, that ambition felt more real. Twenty-five of us, 12 agencies across the region. Humbling, but also a sign of something bigger happening in our industry. This is the era of the independent agency.

    • Blog

    ・ May 1, 2026

    The SaaS Source: April 2026

    April 2026’s Japan SaaS roundup covers a Series A for a satellite data platform backed by NTT Docomo and JR East, a scholarship management SaaS closing its Series B, a Niigata-based 3D decision-support platform raising its first-ever outside capital, and construction SaaS giant rolling out AI agents across its platform.

    • Podcast

    ・ April 21, 2026

    Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat

    B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.

    • Blog

    ・ March 30, 2026

    The SaaS Source: March 2026

    March 2026’s Japan SaaS roundup covers Money Forward’s ¥4.18B acquisition of AKASHI, Smart Craft’s manufacturing MES funding, Kurashi Tech’s AI agents for nursing care, and ATOMica’s Series B close.

    • Podcast

    ・ March 18, 2026

    Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business with Andreas Moellmann

    Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.

    • Blog

    ・ February 26, 2026

    The SaaS Source: February 2026

    The SaaS Source February 2026: PayPay files for Nasdaq IPO, Gorlem raises ¥800M for construction tech, InsightX closes Series A, and MedGen Japan secures growth funding. Read the latest updates here.

    • Podcast

    ・ February 26, 2026

    Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan with Sayuri Namiki

    Learn why entering the Japanese market requires interpretation, not translation. Sayuri Namiki shares strategies for decoding business culture, building trust and empowering local teams.

    • Blog

    ・ February 25, 2026

    Era of Browsing is Over: Turn Your Website Into an Agentic Answer Engine

    Hosted by AIM B2B CEO Robert Heldt, a specialist in AI-driven go-to-market strategy for B2B organizations, and Trendemon COO Halel Porat, a recognized leader in content intelligence and buyer intent solutions. We’ll show you how to combine visitor context with answer-led content strategies to transform your website into a demand-generating engine built for the agentic buyer era.

    • Blog

    ・ February 6, 2026

    How to Master B2B Media Buying in Japan: A 2026 Guide

    Expanding to Japan in 2026? Discover essential B2B media buying strategies, from the new LINE-Yahoo integration to mastering TV and transit ads. Read the ultimate guide.

    • Blog

    ・ February 4, 2026

    The $6 Trillion Opportunity: Why Japan and South Korea Require Two Distinct Playbooks for Western B2B Brands

    Japan B2B marketing, South Korea B2B strategy, APAC market entry, Japan vs Korea business culture, Naver marketing, Yahoo Japan ads, B2B lead generation Asia, cross-border marketing, digital strategy Japan Korea.

    • Blog

    ・ January 21, 2026

    The SaaS Source: January 2026

    The SaaS Source January 2026: Sansan reports Q2 growth, Oishi Kenko launches Patient Success Platform, and OrbitMI enters Japan. Read the latest updates here.

    • Podcast

    ・ January 16, 2026

    Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury

    Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.

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