PR & Communication

    • Podcast

    ・ August 25, 2025

    Navigating Japan’s SaaS Market: Episode 2 – Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia

    In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
    • Blog

    ・ July 11, 2025

    What is the Future of B2B Content? Key Insights from Leaders at Hitachi and Nomura

    Discover the future of B2B content with insights from leaders at Hitachi & Nomura. Learn why earned attention, specialization, and AI strategy are vital for success.
    • Longform

    ・ July 10, 2025

    Insight from the Content Marketing Landscape in Japan 2025

    Executive Summary Japan is a market like no other. As Asia’s second-largest economy, it continues to be a hub of innovation across sectors and a global leader in industries such as advanced manufacturing, healthcare and technology. But what really sets the Japanese market apart is how business gets done. The marketing environment here remains uniquely…

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