Content & Creative

    • Blog

    ・ March 10, 2026

    The Walled Garden Crumbles: Navigating the New Era of Mobile Payments in Japan

    Japan’s Smartphone Act lets app developers bypass Apple and Google’s payment systems. Learn what it means for fees, customer data, and choosing the right payment gateway for the Japanese market.

    • Blog

    ・ February 25, 2026

    Era of Browsing is Over: Turn Your Website Into an Agentic Answer Engine

    Hosted by AIM B2B CEO Robert Heldt, a specialist in AI-driven go-to-market strategy for B2B organizations, and Trendemon COO Halel Porat, a recognized leader in content intelligence and buyer intent solutions. We’ll show you how to combine visitor context with answer-led content strategies to transform your website into a demand-generating engine built for the agentic buyer era.

    • Blog

    ・ January 30, 2026

    The B2B Shift: Using LINE Ads as Your Next Revenue Engine

    Unlock the power of LINE B2B advertising. Discover 3 strategic ad formats to engage mobile-first decision-makers and humanize your marketing with AIM B2B.

    • Blog

    ・ January 16, 2026

    AIM B2B Secures Silver at the 2025 Global Design iT Awards for Excellence in Brand Identity

    AIM B2B wins the Silver Prize at the Global Design iT Awards 2025. Discover how our “Evolved AIM Framework” brand identity sets a new standard for B2B design.

    • Podcast

    ・ December 22, 2025

    Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan

    Discover why B2B marketing in Asia is emotional, not just rational. Dave McCaughan reveals strategies for Nemawashi, storytelling, and finding your Original Voice.

    • Blog

    ・ December 2, 2025

    Beyond the Blue Links: Mastering the Era of Generative Engine Optimization (GEO)

    Unlock the future of search with the AIM B2B GEO Strategy. Discover how to optimize for AI, bust common myths, and capture high-quality leads in the era of ChatGPT.

    • Blog

    ・ November 6, 2025

    The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority

    Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We’ll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.

    • Blog

    ・ October 28, 2025

    AIM B2B Strikes Double Gold: Which Awards Did the Tokyo B2B Agency Win?

    Our agency, AIM B2B, was recognized by BBN’s Golden Bee Awards for outstanding work as we took home awards in two highly competitive categories: Best Event Experience and Best Content Marketing Campaign. We are a full-service B2B marketing agency based in Tokyo and an affiliated partner of BBN, the world’s largest B2B agency network. This achievement emphasizes our standing as a premier B2B agency capable of executing world-class campaigns in the Asia-Pacific region.

    • Podcast

    ・ October 17, 2025

    Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao

    In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.

    • Case Study

    ・ October 10, 2025

    How We Built an Identity for a New Era of B2B Marketing

    This case study shares the strategic thinking behind our brand identity, from its core philosophy to its execution across every touchpoint.

    • Blog

    ・ September 12, 2025

    Mastering GEO: The AI Content Revolution

    Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.

    • Blog

    ・ September 4, 2025

    Robert Heldt Appointed as APAC President for AMIN Worldwide

    The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.  Heldt is CEO and co-founder of Tokyo-based Custom Media and has emerged as a key figure at AMIN Worldwide, representing Japan and championing the unique opportunities of the Asia-Pacific region. His leadership and expertise in navigating complex markets have made him an invaluable asset to the global alliance.

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