Content & Creative
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- Blog
・ November 6, 2025
The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We’ll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
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- Blog
・ October 28, 2025
AIM B2B Strikes Double Gold: Which Awards Did the Tokyo B2B Agency Win?
Our agency, AIM B2B, was recognized by BBN’s Golden Bee Awards for outstanding work as we took home awards in two highly competitive categories: Best Event Experience and Best Content Marketing Campaign. We are a full-service B2B marketing agency based in Tokyo and an affiliated partner of BBN, the world’s largest B2B agency network. This achievement emphasizes our standing as a premier B2B agency capable of executing world-class campaigns in the Asia-Pacific region.
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- Podcast
・ October 17, 2025
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
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- Blog
・ September 12, 2025
Mastering GEO: The AI Content Revolution
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
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- Blog
・ September 4, 2025
Robert Heldt Appointed as APAC President for AMIN Worldwide
The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president. Heldt is CEO and co-founder of Tokyo-based Custom Media and has emerged as a key figure at AMIN Worldwide, representing Japan and championing the unique opportunities of the Asia-Pacific region. His leadership and expertise in navigating complex markets have made him an invaluable asset to the global alliance.
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- Podcast
・ August 25, 2025
Episode 2 – What Does it Take for a SaaS Company to Scale in Japan? Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
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- Longform
・ July 10, 2025
Insight from the Content Marketing Landscape in Japan 2025
Executive Summary Japan is a market like no other. As Asia’s second-largest economy, it continues to be a hub of innovation across sectors and a global leader in industries such as advanced manufacturing, healthcare and technology. But what really sets the Japanese market apart is how business gets done. The marketing environment here remains uniquely…
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