Branding
-
- Blog
・ September 12, 2025
Mastering GEO: The AI Content Revolution
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a “links page paradigm,” where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
-
- Blog
・ August 27, 2025
Mastering GEO: An AIM B2B and PRWA Webinar
Our Tokyo-based members at AIM B2B invited PR World Alliance (PRWA) members to join a webinar to learn more about how to increase their presence using Generative Engine Optimization (GEO). Our CEO, Robert Heldt and Content Strategy Director, Ignacio Joshua Dávalos Sosa, highlighted the rapid growth and advancement of AI-driven search platforms and how user behavior is shifting to increased reliance on AI models rather than traditional search engines. If you missed the seminar, you can watch the conversation below.
