All Articles
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- Blog
・ July 25, 2025
The SaaS Source: July 2025
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including international collaborations, growing enterprise adoption and management of SaaS tools, advances in AI-powered business platforms and new SaaS-based solutions supporting financial market modernization. Korean SaaS Innovators Join Japan IT Week 2025 South Korea’s Korea Innovation Convergence Summit will return to Japan…
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- Podcast
・ July 17, 2025
Introducing the Asia AIM Podcast: Episode 1 – Trust, Localization and B2B Growth in Japan and APAC
We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region.
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- Blog
・ July 11, 2025
What is the Future of B2B Content? Key Insights from Leaders at Hitachi and Nomura
Discover the future of B2B content with insights from leaders at Hitachi & Nomura. Learn why earned attention, specialization, and AI strategy are vital for success.
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- News
・ July 11, 2025
AIM B2B Launches in Tokyo to Transform B2B Marketing in Asia
TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media experience, AIM B2B is set to redefine the landscape…
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- Longform
・ July 10, 2025
Insight from the Content Marketing Landscape in Japan 2025
Executive Summary Japan is a market like no other. As Asia’s second-largest economy, it continues to be a hub of innovation across sectors and a global leader in industries such as advanced manufacturing, healthcare and technology. But what really sets the Japanese market apart is how business gets done. The marketing environment here remains uniquely…
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- Blog
・ July 3, 2025
PR World Alliance Hosts General Assembly Meeting for the First Time in Tokyo
New Board Elected and Studio Talk, India, Wins Award of Excellence
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- Blog
・ May 28, 2025
How Can You Achieve B2B Marketing Success on LinkedIn in Japan?
Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there’s a valuable opportunity for B2B professionals.
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- Blog
・ May 9, 2025
AI Agents in Japan’s SaaS Industry
Artificial intelligence is rapidly reshaping industries worldwide, and AI agents are at the forefront of this transformation.
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- Blog
・ May 9, 2025
Top Cybersecurity Events in Japan for 2025
As cyber threats become increasingly sophisticated, staying informed about the latest trends, tools and strategies is crucial for businesses.
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- Blog
・ May 9, 2025
SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization
Now more than ever, businesses need to constantly adapt to maintain a competitive edge. With the rise of AI-powered search platforms like ChatGPT, Perplexity and Gemini, traditional strategies must evolve to meet new expectations.
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- Blog
・ May 9, 2025
10 Key Digital Marketing Trends That Will Define 2025
The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies.
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- Blog
・ May 9, 2025
The Future of SaaS in Japan: 2025 and Beyond
As Japan strides further into its digital transformation, the Software-as-a-Service (SaaS) industry is poised for remarkable growth in 2025.
