All Articles

    • Blog

    ・ February 6, 2026

    How to Master B2B Media Buying in Japan: A 2026 Guide

    Expanding to Japan in 2026? Discover essential B2B media buying strategies, from the new LINE-Yahoo integration to mastering TV and transit ads. Read the ultimate guide.
    • Blog

    ・ February 4, 2026

    The $6 Trillion Opportunity: Why Japan and South Korea Require Two Distinct Playbooks for Western B2B Brands

    Japan B2B marketing, South Korea B2B strategy, APAC market entry, Japan vs Korea business culture, Naver marketing, Yahoo Japan ads, B2B lead generation Asia, cross-border marketing, digital strategy Japan Korea.
    • Blog

    ・ January 30, 2026

    The B2B Shift: Using LINE Ads as Your Next Revenue Engine

    Unlock the power of LINE B2B advertising. Discover 3 strategic ad formats to engage mobile-first decision-makers and humanize your marketing with AIM B2B.
    • Blog

    ・ January 21, 2026

    The SaaS Source: January 2026

    The SaaS Source January 2026: Sansan reports Q2 growth, Oishi Kenko launches Patient Success Platform, and OrbitMI enters Japan. Read the latest updates here.
    • Podcast

    ・ January 16, 2026

    Episode 7 – Building Trust in B2B PR: Earning Attention in the Age of AI with Ross Rowbury

    Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
    • Blog

    ・ January 16, 2026

    AIM B2B Secures Silver at the 2025 Global Design iT Awards for Excellence in Brand Identity

    AIM B2B wins the Silver Prize at the Global Design iT Awards 2025. Discover how our “Evolved AIM Framework” brand identity sets a new standard for B2B design.
    • Blog

    ・ January 13, 2026

    The SaaS Source: December 2025

    The SaaS Source December 2025: TNL Mediagene launches AI tools, Conpapa enters Japan, and Prance secures funding. Discover the latest Japanese SaaS innovations.
    • Blog

    ・ January 5, 2026

    Why Is Earning Attention the New B2B Currency in the AI Era?

    Discover why earning attention is the new B2B currency in the AI era. Learn the 3 stages of success, the impact of executive presence, and how to maximize brand discoverability.
    • Podcast

    ・ December 22, 2025

    Episode 6 – Master B2B Brand Storytelling in Asia with Dave McCaughan

    Discover why B2B marketing in Asia is emotional, not just rational. Dave McCaughan reveals strategies for Nemawashi, storytelling, and finding your Original Voice.
    • Blog

    ・ December 15, 2025

    10 Digital Marketing Trends That Will Define 2026

    If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the ‘Human Premium.
    • Blog

    ・ December 11, 2025

    Top Cybersecurity Events in Japan for 2026

    Discover the top cybersecurity events in Japan for 2026. From SANS training to the massive SECURITY SHOW, explore dates, locations, and key insights for protecting your business in the “Active Cyber Defense” era.
    • Blog

    ・ December 4, 2025

    The SaaS Source: November 2025 

    This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including a major growth equity investment in HR tech, the launch of a national digital asset infrastructure and new funding for AI-powered voice agents. 

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