Case Study

XELA Robotics

XELA Robotics needed a Japanese digital presence credible enough to impress manufacturers and investors — and an event program that could take them from Tokyo’s iREX to Las Vegas’s CES. AIM B2B built both.

The challenge

XELA Robotics, a global leader in 3D tactile sensor technology, had a problem familiar to many advanced technology companies entering Japan: their product was world-class, but their market presence wasn’t reflecting it. Their existing website felt dated, their technical content wasn’t communicating effectively with Japanese B2B decision-makers and they needed a digital platform that could scale across multiple languages and markets as their international ambitions grew.

At the same time, XELA had two high-stakes events on the horizon — the International Robot Exhibition (iREX) in Tokyo, one of the world’s largest robotics trade shows, and CES 2026 in Las Vegas, where they planned their global debut. Both required a level of localized, professionally produced collateral and presence that their team couldn’t manage alone.

What AIM B2B did

We began where the most attention was needed: the website. AIM B2B built a high-performance, multilingual-ready WordPress site for XELA that restructured their complex product messaging for a Japanese B2B audience — balancing the technical depth that Japanese partners, researchers and investors expect with the concise, credibility-first tone that Japanese corporate buyers demand. The site architecture was designed from day one to support multi-market rollout without rebuilding, a decision that subsequently enabled content rollout across multiple markets.

For iREX, we managed the end-to-end production of all exhibition materials, including localized business cards, product catalogs, display cards and posters and maintaining strict brand consistency while translating highly technical sensor data into intuitive, readable visuals. Despite a tight production schedule, all materials were delivered in time to support smooth networking and technical demonstrations throughout the event.

For CES 2026, we coordinated with a New York-based PR agency to manage media relations and strategic journalist outreach, navigating the significant time difference between Tokyo and Las Vegas with a disciplined workflow that prioritized high-impact tasks. We also managed the booth’s visual design and produced a post-event highlight video to extend the reach of XELA’s CES debut beyond the show floor.

The result

The new website drew immediate praise from XELA’s partner agencies in the United States and China for its speed and build quality — a meaningful signal in a market where digital credibility is a precondition for serious commercial conversations. The multilingual-ready architecture is now actively supporting content rollout across multiple markets.

At CES 2026, XELA’s debut secured coverage in more than 20 international media outlets and attracted thousands of visitors to their booth — validating market demand for their Physical AI technology and establishing XELA’s reputation as an international player, not just a specialist developer. The engagement that began as a single website project has since grown into an ongoing integrated marketing retainer.