{"id":7856,"date":"2026-10-15T12:32:08","date_gmt":"2026-10-15T03:32:08","guid":{"rendered":"https:\/\/aim-b2b.com\/?p=7856"},"modified":"2026-10-15T14:24:21","modified_gmt":"2026-10-15T05:24:21","slug":"from-content-to-influence-poll-reveals-b2b-content-builds-networks-but-rarely-influences-leaders-kr","status":"publish","type":"post","link":"https:\/\/aim-b2b.com\/ko\/news\/from-content-to-influence-poll-reveals-b2b-content-builds-networks-but-rarely-influences-leaders-kr\/","title":{"rendered":"B2B \ucf58\ud150\uce20, \ub124\ud2b8\uc6cc\ud06c \ud615\uc131\uc5d0\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc \uc758\uc0ac\uacb0\uc815\uc5d0\ub294 \uc601\ud5a5\ub825 \uc81c\ud55c\uc801"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AIM B2B, \uc77c\ubcf8\u00b7\uc544\ud0dc\uc9c0\uc5ed \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354 152\uba85 \ub300\uc0c1 \u2018B2B \ucf58\ud150\uce20\uc640 \uc601\ud5a5\ub825\u2019 \uc870\uc0ac \ubc1c\ud45c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2026\ub144 10\uc6d4 15\uc77c<\/strong>&#8211; B2B \ucf58\ud150\uce20\uac00 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4 \ud615\uc131\uc5d0\ub294 \uc77c\uc815 \ubd80\ubd84 \uae30\uc5ec\ud558\uc9c0\ub9cc, \uc2e4\uc81c \uc758\uc0ac\uacb0\uc815\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc81c\ud55c\uc801\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3c4\ucfc4\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ud1b5\ud569 PR\u00b7\ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc <strong>AIM B2B<\/strong>\uac00 \uc77c\ubcf8 \ubc0f \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354 152\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c <strong>\u2018B2B \ucf58\ud150\uce20\uc640 \uc601\ud5a5\ub825\u2019<\/strong> \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5\uc790\uc758 69%\ub294 \u201c\ub300\ubd80\ubd84\uc758 B2B \ucf58\ud150\uce20\uac00 \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \uadf8\uce60 \ubfd0 \uc2e4\uc81c \uc601\ud5a5\ub825\uc744 \ubbf8\uce58\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb3c\ub2e4\u201d\uace0 \ub2f5\ud588\ub2e4. \ubc18\uba74 71%\ub294 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \ub204\uad70\uac00\uc5d0\uac8c \uc5f0\ub77d\ud558\uac70\ub098 \uad00\uacc4\ub97c \ub9fa\uc740 \uacbd\ud5d8\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 63%\ub294 \ucf58\ud150\uce20\uac00 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub098 \uc758\uc0ac\uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c \uacbd\ud5d8\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \uc870\uc0ac\ub294 *\ucf58\ud150\uce20\uc5d0\uc11c \uc601\ud5a5\ub825\uc73c\ub85c(\u2018From Content to Influence)\u2019*\ub77c\ub294 \uc81c\ubaa9\uc73c\ub85c \uc9c4\ud589\ub410\uc73c\uba70, B2B \ud658\uacbd\uc5d0\uc11c \ucf58\ud150\uce20\uc640 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774 \uc2e4\uc81c \uc601\ud5a5\ub825\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uacfc\uc815\uacfc \uadf8 \ud55c\uacc4\ub97c \ubd84\uc11d\ud588\ub2e4. \uc870\uc0ac \uacb0\uacfc, <strong>\ucf58\ud150\uce20 \uc790\uccb4\ub9cc\uc73c\ub85c\ub294 \uc601\ud5a5\ub825\uc744 \ub9cc\ub4e4\uae30 \uc5b4\ub835\uc9c0\ub9cc, \uc2e0\ub8b0\uc640 \uc804\ubb38\uc131, \ucc28\ubcc4\ud654\ub41c \uc778\uc0ac\uc774\ud2b8\uac00 \uacb0\ud569\ub420 \ub54c \uc601\ud5a5\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uac83<\/strong>\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc8fc\uc694 \uc870\uc0ac \uacb0\uacfc<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ucf58\ud150\uce20\ubcf4\ub2e4 \u2018\uc2e0\ub8b0\u2019\uac00 \uad00\uacc4\ub97c \ub9cc\ub4e0\ub2e4<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc751\ub2f5\uc790\uc758 82%\ub294 \ube44\uc988\ub2c8\uc2a4 \uc5f0\uacb0\uc744 \uc2e4\uc81c \uad00\uacc4\ub85c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \uc788\uc5b4 \uc2e0\ub8b0\uc640 \uc2e0\ub8b0\uc131(trust and reliability)\uc774 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub77c\uace0 \ub2f5\ud588\ub2e4. \ubc18\uba74 \u2018\uc720\uc6a9\ud558\uace0 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\u2019\ub294 9%\ub85c \uac00\uc7a5 \ub0ae\uc740 \ube44\uc911\uc744 \ucc28\uc9c0\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \uc751\ub2f5\uc790\uc758 80%\ub294 \ub2e8\uc21c\ud55c \ube44\uc988\ub2c8\uc2a4 \uc5f0\uacb0(connection)\ubcf4\ub2e4 \uc2e4\uc81c \uad00\uacc4(relationship)\uac00 \ub354 \ud070 \uc601\ud5a5\ub825\uc744 \uac16\ub294\ub2e4\uace0 \ud3c9\uac00\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ucf58\ud150\uce20\ub294 \uc758\uc0ac\uacb0\uc815\ubcf4\ub2e4 \u2018\uc2e0\ub8b0\ub3c4\u2019 \ud615\uc131\uc5d0 \ub354 \ud070 \uc601\ud5a5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc88b\uc740 \ucf58\ud150\uce20\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub2f5\ud55c \uc751\ub2f5\uc790 \uac00\uc6b4\ub370 71%\ub294 \ucf58\ud150\uce20\uac00 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\uc640 \uc2e0\ub8b0\uc131\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ub192\uc778\ub2e4\uace0 \ub2f5\ud588\ub2e4. \ubc18\uba74 \uc2e4\uc81c \ucd5c\uc885\uc801\uc778 \uacb0\uc815\uc774\ub098 \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub2f5\ud55c \ube44\uc728\uc740 12%\uc5d0 \uadf8\ucce4\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub294 B2B \ucf58\ud150\uce20\uac00 \uad6c\ub9e4\ub098 \uacc4\uc57d\uacfc \uac19\uc740 \ucd5c\uc885 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c1\uc811 \uc774\ub04c\uae30\ubcf4\ub2e4\ub294, \uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \uc778\uc2dd\uc744 \ud615\uc131\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c \ubcf4\ub2e4 \ud070 \uc5ed\ud560\uc744 \ud55c\ub2e4\ub294 \uc810\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ucc28\ubcc4\ud654\ub41c \ucf58\ud150\uce20\uac00 \uc911\uc694\u2026\u2018\uc77c\ubc18\uc801\uc778 \ucf58\ud150\uce20\u2019\ub294 \uc601\ud5a5\ub825 \ub0ae\uc544<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc751\ub2f5\uc790\uc758 51%\ub294 \ub192\uc740 \ud488\uc9c8\uc758 \ucf58\ud150\uce20\uac00 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774\ub098 \uc758\uc0ac\uacb0\uc815\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4.\ubc18\uba74 \ub300\ubd80\ubd84\uc758 \ucf58\ud150\uce20\uac00 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\uc9c0 \ubabb\ud55c\ub2e4\uace0 \ud3c9\uac00\ud55c \uc751\ub2f5\uc790 \uac00\uc6b4\ub370 50%\ub294 \ucf58\ud150\uce20\uc758 \ucc28\ubcc4\uc131\uc774 \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. 39%\ub294 \uc218\ub9ce\uc740 \ucf58\ud150\uce20\uc640 \uacbd\uc7c1\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc5d0 \uad00\uc2ec\uc744 \uc5bb\uae30 \uc5b4\ub835\ub2e4\uace0 \ud3c9\uac00\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uae30\uc5c5\uc740 \u2018\uc0dd\uac01\uc758 \ubcc0\ud654\u2019\ubcf4\ub2e4 \u2018\ub9ac\ub4dc\u2019\ub97c \uc131\uacfc\ub85c \uce21\uc815<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc758 \ucf58\ud150\uce20 \uc131\uacfc \uce21\uc815 \ubc29\uc2dd\uc5d0\uc11c\ub3c4 \uc601\ud5a5\ub825\uacfc \uc2e4\uc81c \uce21\uc815 \uc9c0\ud45c \uc0ac\uc774\uc758 \uac04\uadf9\uc774 \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc751\ub2f5\uc790\uc758 64%\ub294 \ucf58\ud150\uce20 \uc131\uacfc\ub97c \ub9ac\ub4dc(lead) \ubc1c\uc0dd \uc5ec\ubd80\ub97c \uae30\uc900\uc73c\ub85c \ud3c9\uac00\ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4. \ubc18\uba74 \ucf58\ud150\uce20\uac00 \uace0\uac1d\uc758 \uc778\uc2dd, \uc120\ud638\ub3c4 \ub610\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0\ub97c \ud3c9\uac00\ud558\ub294 \uae30\uc5c5\uc740 22%\uc5d0 \ubd88\uacfc\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud2b9\ud788 C-suite \uc784\uc6d0 \uc911 25%\ub294 \ucf58\ud150\uce20\uac00 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uae30\uc5ec\ud588\ub294\uc9c0\ub97c \uc131\uacfc \uae30\uc900\uc73c\ub85c \ud3c9\uac00\ud55c \ubc18\uba74, \ub9c8\ucf00\ud305 \ub9ac\ub354 \uc911\uc5d0\uc11c\ub294 6%\ub9cc\uc774 \uc774\ub97c \uae30\uc900\uc73c\ub85c \uc0bc\uc558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc2a4\ud1a0\ub9ac\ud154\ub9c1\ub3c4 \u2018\ub0b4\uc6a9\uacfc \uc804\ubb38\uc131\u2019\uc774 \ub4b7\ubc1b\uce68\ub3fc\uc57c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc751\ub2f5\uc790\uc758 \uc57d 74%\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \uc601\ud5a5\ub825 \uc0ac\uc774\uc5d0 \uc5f0\uad00\uc131\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7ec\ub098 \uc601\ud5a5\ub825\uc744 \ub9cc\ub4dc\ub294 \uc8fc\uc694 \uc694\uc18c\ub85c\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc790\uccb4(31%)\ubcf4\ub2e4 **\uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8(48%)\uc640 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc804\ubb38\uc131(32%)**\uc744 \ub354 \ub192\uac8c \ud3c9\uac00\ud588\ub2e4. \ub2e8\uc21c\ud788 \uc774\uc57c\uae30\ub97c \uc798 \uc804\ub2ec\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc73c\uba70, \uc2e4\uc9c8\uc801\uc778 \uc815\ubcf4\uc640 \uc804\ubb38\uc131\uc774 \ub4b7\ubc1b\uce68\ub3fc\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc77c\ubcf8 \uc2dc\uc7a5, \ucf58\ud150\uce20 \uc601\ud5a5\ub825\uc5d0 \uac00\uc7a5 \ubcf4\uc218\uc801<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc77c\ubcf8 \uc2dc\uc7a5\uc744 \ub2f4\ub2f9\ud558\ub294 \ub9ac\ub354\ub4e4\uc774 \ucf58\ud150\uce20\uc758 \uc601\ud5a5\ub825\uc744 \uac00\uc7a5 \ub0ae\uac8c \ud3c9\uac00\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc744 \ub2f4\ub2f9\ud558\ub294 \ub9ac\ub354 \uac00\uc6b4\ub370 \ucf58\ud150\uce20\ub97c \uc911\uc694\ud55c \uc601\ud5a5\ub825\uc758 \uc6d0\ucc9c\uc73c\ub85c \ud3c9\uac00\ud55c \ube44\uc728\uc740 43%\uc600\uc73c\ub098, \uc77c\ubcf8 \uc911\uc2ec\uc758 \ub9ac\ub354\uc5d0\uc11c\ub294 23%\uc5d0 \uadf8\ucce4\ub2e4. \ud2b9\ud788 \uc77c\ubcf8 \uc911\uc2ec \uc751\ub2f5\uc790\ub4e4\uc740 \ucf58\ud150\uce20\uc758 \uc601\ud5a5\ub825\uc774 \uc81c\ud55c\uc801\uc774\ub77c\uace0 \ud3c9\uac00\ud55c \uc720\uc77c\ud55c \uadf8\ub8f9\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201c\ucf58\ud150\uce20\ub294 \uc2e0\ub8b0\ub97c \ub9cc\ub4e4\uc9c0\ub9cc, \uc758\uc0ac\uacb0\uc815\uc744 \uc644\uc131\ud558\ub294 \uac83\uc740 \uc0ac\ub78c\uacfc \uc99d\uac70, \uad00\uacc4\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Robert Heldt AIM B2B CEO \uacb8 \uacf5\ub3d9 \ucc3d\uc5c5\uc790\ub294 \uc774\ubc88 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub300\ud574 \ub2e4\uc74c\uacfc \uac19\uc774 \uc124\uba85\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \ub9ac\ub354\ub4e4\uc774 \ucf58\ud150\uce20\ub97c \uc2e0\ub8b0\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \ub2f5\ud558\uba74\uc11c\ub3c4 \uc2e4\uc81c\ub85c\ub294 \ucf58\ud150\uce20\ub97c \ubcf4\uace0 \ud589\ub3d9\ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ucf58\ud150\uce20\uac00 \ud6a8\uacfc\uac00 \uc5c6\ub2e4\ub294 \uc758\ubbf8\uac00 \uc544\ub2c8\ub77c, \uc6b0\ub9ac\uac00 \ucf58\ud150\uce20\uc5d0 \uc9c0\ub098\uce58\uac8c \ub9ce\uc740 \uc5ed\ud560\uc744 \uae30\ub300\ud558\uace0 \uc788\uc73c\uba70 \uadf8 \uc131\uacfc\ub97c \uc798\ubabb\ub41c \uc9c0\ud45c\ub85c \ud3c9\uac00\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ucf58\ud150\uce20\ub294 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucd5c\uc885\uc801\uc778 \uc758\uc0ac\uacb0\uc815\uc744 \uc774\ub044\ub294 \uac83\uc740 \uc0ac\ub78c, \uc99d\uac70, \uadf8\ub9ac\uace0 \uc2e0\ub8b0\uc785\ub2c8\ub2e4. \uc544\uc2dc\uc544\uc5d0\uc11c \uc601\ud5a5\ub825\uc744 \uad6c\ucd95\ud558\ub824\ub294 \ube0c\ub79c\ub4dc\ub77c\uba74 \ucc28\ubcc4\ud654\ub41c \ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \uac83\uc5d0\uc11c \ub098\uc544\uac00, \ucf58\ud150\uce20\uac00 \uc2e4\uc81c\ub85c \ub204\uad70\uac00\uc758 \uc0dd\uac01\uc744 \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0\ub97c \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c Dale Carnegie Training Japan\uc758 Dr Greg Story \ud68c\uc7a5\uc740 AI\ub97c \ud65c\uc6a9\ud55c \ucf58\ud150\uce20 \uc0dd\uc0b0\uc774 \ub298\uc5b4\ub098\ub294 \uc0c1\ud669\uc5d0\uc11c \uc9c4\uc815\uc131 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAI\ub294 \ucf58\ud150\uce20\ub97c \ub300\uaddc\ubaa8\ub85c \ube60\ub974\uace0 \uc800\ub834\ud558\uac8c \uc0dd\uc0b0\ud560 \uc218 \uc788\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucf58\ud150\uce20\uc758 \ud64d\uc218\uc5d0 \ub9de\uc11c\ub294 \uac00\uc7a5 \uac15\ub825\ud55c \ubc29\ubc95\uc740 \uc6b0\ub9ac\uac00 \uc9c1\uc811 \uacbd\ud5d8\ud558\uba70 \uc5bb\uc740 \uc2e4\uc9c8\uc801\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ud55c \uc9c4\uc815\uc131 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ucf58\ud150\uce20\ub97c \u2018\uc601\ud5a5\ub825\u2019\uc73c\ub85c \uc804\ud658\ud558\uae30 \uc704\ud55c 6\uac00\uc9c0 \uc81c\uc5b8<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\ub294 \uc774\ubc88 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 B2B \ucf58\ud150\uce20\uac00 \uc2e4\uc81c \uc601\ud5a5\ub825\uc73c\ub85c \uc774\uc5b4\uc9c0\uae30 \uc704\ud574\uc11c\ub294 \ucf58\ud150\uce20 \uc81c\uc791 \uc790\uccb4\ub97c \ub118\uc5b4 \ucc28\ubcc4\uc131, \ube44\uc988\ub2c8\uc2a4 \uac00\uce58, \uace0\uac1d \uc778\uc2dd\uc758 \ubcc0\ud654 \ub4f1\uc744 \ud568\uaed8 \uad00\ub9ac\ud574\uc57c \ud55c\ub2e4\uace0 \uc81c\uc548\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \u25b2\uacbd\uc7c1\uc0ac\uac00 \ub3d9\uc77c\ud55c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub294\uc9c0 \ubaa8\ub4e0 \ucf58\ud150\uce20 \uae30\ud68d \ub2e8\uacc4\uc5d0\uc11c \uc810\uac80\ud560 \uac83 \u25b2\ucf58\ud150\uce20\uc5d0 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uc785\uc99d\ud560 \uc218 \uc788\ub294 \uadfc\uac70\ub97c \uacb0\ud569\ud560 \uac83 \u25b2\uace0\uac1d\uc758 \uc778\uc2dd \ubcc0\ud654\ub97c \uc815\uae30\uc801\uc73c\ub85c \uce21\uc815\ud560 \uac83 \ub4f1\uc744 \ud3ec\ud568\ud55c 6\uac00\uc9c0 \uc2e4\uc9c8\uc801\uc778 \uad8c\uace0\uc0ac\ud56d\uc744 \uc81c\uc2dc\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uccb4 \ubcf4\uace0\uc11c \ubc0f \uad00\ub828 \ubbf8\ub514\uc5b4 \uc790\ub8cc\ub294 \uc544\ub798\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aim-b2b.com\/ko\/lp\/from-content-to-influence\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AIM B2B \uc870\uc0ac \ubcf4\uace0\uc11c \ubc0f \ubbf8\ub514\uc5b4 \uc790\ub8cc<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc870\uc0ac \uacb0\uacfc \ubc1c\ud45c \uc6e8\ube44\ub098<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\ub294 \uc624\ub294 11\uc6d4 18\uc77c \uc624\uc804 10\uc2dc(JST) \uc774\ubc88 \uc870\uc0ac \uacb0\uacfc\ub97c \uc18c\uac1c\ud558\ub294 \ubb34\ub8cc \ub77c\uc774\ube0c \uc6e8\ube44\ub098\ub97c \uac1c\ucd5c\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \uc6e8\ube44\ub098\uc5d0\ub294 Robert Heldt AIM B2B CEO \uacb8 \uacf5\ub3d9 \ucc3d\uc5c5\uc790\ub97c \ube44\ub86f\ud574 Andreas Moellmann Future Inc., Ltd. Chief Experience Officer \uacb8 Global Strategy Lead, Dr Greg Story Dale Carnegie Training Japan \ud68c\uc7a5\uc774 \ucc38\uc5ec\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aim-b2b.com\/ko\/lp\/b2b-survey-webinar-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc6e8\ube44\ub098 \ub4f1\ub85d\ud558\uae30<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uc870\uc0ac \uac1c\uc694<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\ub294 2026\ub144 7\uc6d4 18\uc77c\ubd80\ud130 9\uc6d4 10\uc77c\uae4c\uc9c0 \uc77c\ubcf8 \ubc0f \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc640 \ucf58\ud150\uce20 \uc758\uc0ac\uacb0\uc815\uc790 152\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc751\ub2f5\uc790\uc758 56%\ub294 CEO, Managing Director \ub4f1 C-suite \uc784\uc6d0\uc774\uc5c8\uc73c\uba70, 49%\ub294 \uc77c\ubcf8 \uc2dc\uc7a5, 18%\ub294 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed, 18%\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \uc870\uc0ac\ub294 \ud0d0\uc0c9\uc801 \uc131\uaca9\uc758 \uc870\uc0ac\ub85c, \uc751\ub2f5\uc790\ub4e4\uc774 \ucf58\ud150\uce20\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\uace0 \uacbd\ud5d8\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ubaa9\uc801\uc774 \uc788\ub2e4. \uc2dc\uc7a5\ubcc4 \ud45c\ubcf8 \uaddc\ubaa8\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \uc791\uae30 \ub54c\ubb38\uc5d0 \uc2dc\uc7a5 \uac04 \ucc28\uc774\ub294 \ubc29\ud5a5\uc131\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ucc38\uace0 \uc790\ub8cc\ub85c \ud574\uc11d\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AIM B2B \uc18c\uac1c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\ub294 \ub3c4\ucfc4\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc11c\uc6b8\uacfc \uc2f1\uac00\ud3ec\ub974\uc5d0 \uc624\ud53c\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \ud1b5\ud569 PR\u00b7\ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc\ub2e4. \uc804\ub7b5\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \ucc3d\uc758\uc801 \uc0ac\uace0, \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c B2B \uae30\uc5c5\uc774 \uc544\uc2dc\uc544 \uc2dc\uc7a5\uc5d0\uc11c \uc601\ud5a5\ub825\uc744 \uad6c\ucd95\ud558\uace0 \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. AIM B2B\ub294 Custom Media\uc758 \uc77c\uc6d0\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud648\ud398\uc774\uc9c0: <a href=\"https:\/\/aim-b2b.com\/ko\/\" data-type=\"link\" data-id=\"https:\/\/aim-b2b.com\/ko\/\" target=\"_blank\" rel=\"noreferrer noopener\">aim-b2b.com<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIM B2B, \uc77c\ubcf8\u00b7\uc544\ud0dc\uc9c0\uc5ed \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354 152\uba85 \ub300\uc0c1 \u2018B2B \ucf58\ud150\uce20\uc640 \uc601\ud5a5\ub825\u2019 \uc870\uc0ac \ubc1c\ud45c. 2026\ub144 10\uc6d4 15\uc77c- B2B \ucf58\ud150\uce20\uac00 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4 \ud615\uc131\uc5d0\ub294 \uc77c\uc815 \ubd80\ubd84 \uae30\uc5ec\ud558\uc9c0\ub9cc, \uc2e4\uc81c \uc758\uc0ac\uacb0\uc815\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc81c\ud55c\uc801\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n","protected":false},"author":17,"featured_media":7827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_ppma_block_editor_authors":"{\"authors\":[107],\"author_categories\":{\"107\":\"1\"},\"fallback_author_user\":\"2\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":107,\"display_name\":\"Adria Morgan\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[11,90],"tags":[25,27,28,29,30,80,81,82,86,96],"ppma_author":[107],"class_list":["post-7856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-professional-services","tag-strategy","tag-branding","tag-pr-communication","tag-content-creative"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B \ucf58\ud150\uce20, \ub124\ud2b8\uc6cc\ud06c \ud615\uc131\uc5d0\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc \uc758\uc0ac\uacb0\uc815\uc5d0\ub294 \uc601\ud5a5\ub825 \uc81c\ud55c\uc801 | AIM B2B<\/title>\n<meta name=\"description\" content=\"AIM B2B, \uc77c\ubcf8\u00b7\uc544\ud0dc\uc9c0\uc5ed \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354 152\uba85 \ub300\uc0c1 \u2018B2B \ucf58\ud150\uce20\uc640 \uc601\ud5a5\ub825\u2019 \uc870\uc0ac \ubc1c\ud45c. 2026\ub144 10\uc6d4 15\uc77c- B2B \ucf58\ud150\uce20\uac00 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4 \ud615\uc131\uc5d0\ub294 \uc77c\uc815 \ubd80\ubd84 \uae30\uc5ec\ud558\uc9c0\ub9cc, \uc2e4\uc81c \uc758\uc0ac\uacb0\uc815\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc81c\ud55c\uc801\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aim-b2b.com\/ko\/news\/from-content-to-influence-poll-reveals-b2b-content-builds-networks-but-rarely-influences-leaders-kr\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B \ucf58\ud150\uce20, \ub124\ud2b8\uc6cc\ud06c \ud615\uc131\uc5d0\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc \uc758\uc0ac\uacb0\uc815\uc5d0\ub294 \uc601\ud5a5\ub825 \uc81c\ud55c\uc801 | AIM B2B\" \/>\n<meta property=\"og:description\" content=\"AIM B2B, 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