{"id":5523,"date":"2026-02-04T10:31:52","date_gmt":"2026-02-04T01:31:52","guid":{"rendered":""},"modified":"2026-06-03T16:57:30","modified_gmt":"2026-06-03T07:57:30","slug":"6%ec%a1%b0-%eb%8b%ac%eb%9f%ac-%ea%b7%9c%eb%aa%a8%ec%9d%98-%ea%b8%b0%ed%9a%8c-%ec%84%9c%ea%b5%ac-b2b-%eb%b8%8c%eb%9e%9c%eb%93%9c%ea%b0%80-%ec%9d%bc%eb%b3%b8%ea%b3%bc-%ed%95%9c%ea%b5%ad%ec%97%90","status":"publish","type":"post","link":"https:\/\/aim-b2b.com\/ko\/%eb%b6%84%eb%a5%98%eb%90%98%ec%a7%80-%ec%95%8a%ec%9d%8c\/6%ec%a1%b0-%eb%8b%ac%eb%9f%ac-%ea%b7%9c%eb%aa%a8%ec%9d%98-%ea%b8%b0%ed%9a%8c-%ec%84%9c%ea%b5%ac-b2b-%eb%b8%8c%eb%9e%9c%eb%93%9c%ea%b0%80-%ec%9d%bc%eb%b3%b8%ea%b3%bc-%ed%95%9c%ea%b5%ad%ec%97%90\/","title":{"rendered":"6\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uae30\ud68c: \uc720\ub7fd\u00b7\ubd81\ubbf8 B2B \ube0c\ub79c\ub4dc\uac00 \uc77c\ubcf8\uacfc \ud55c\uad6d\uc5d0\uc11c \uc11c\ub85c \ub2e4\ub978 \ub450 \uac00\uc9c0 \ud50c\ub808\uc774\ubd81\uc774 \ud544\uc694\ud55c \uc774\uc720"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc744 \ubc14\ub77c\ubcf4\ub294 \uc720\ub7fd\u00b7\ubd81\ubbf8 B2B \uae30\uc5c5\uc774\ub77c\uba74, 6\uc870 \ub2ec\ub7ec\ub77c\ub294 \uc22b\uc790\ub97c \ubb34\uc2dc\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uacfc \ud55c\uad6d\uc758 GDP\ub97c \ud569\uce58\uba74 6\uc870 \ub2ec\ub7ec\ub97c \ub118\uc2b5\ub2c8\ub2e4. \ub450 \ub098\ub77c\ub294 \uc544\uc2dc\uc544\uc5d0\uc11c \uac00\uc7a5 \ubc1c\uc804\ud588\uace0 \uc548\uc815\uc801\uc774\uba70 R&amp;D \uc9d1\uc57d\ub3c4\uac00 \ub192\uc740 \uacbd\uc81c\uad8c\uc5d0 \uc18d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7f0\ub370\ub3c4 \uc6b0\ub9ac\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub4e4\uc774 <a href=\"https:\/\/aim-b2b.com\/podcast\/episode-4-one-region-many-markets-maximizing-the-impact-of-global-campaigns-in-japan-and-rest-of-apac-with-vivien-dao\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud68d\uc77c\uc801\uc778 \uc544\uc2dc\uc544 \uc804\ub7b5<\/a>\u2014\ud639\uc740 \ub354 \ub098\uc058\uac8c\ub294 \uc11c\uad6c\uc2dd \ud50c\ub808\uc774\ubd81\uc744 \ub3c4\ucfc4\ub098 \uc11c\uc6b8\uc5d0 \uadf8\ub300\ub85c \ubcf5\ubd99\ud558\ub824\ub294 \uc2dc\ub3c4\u2014\uc744 \ub4e4\uace0 \uc640\uc11c\ub294, \uc65c \uc2dc\uc7a5\uc5d0\uc11c \ubc18\uc751\uc774 \uc5c6\ub294\uc9c0 \uc758\uc544\ud574\ud558\ub294 \ubaa8\uc2b5\uc744 \ubc18\ubcf5\ud574\uc11c \ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\uc758 CEO <a href=\"https:\/\/jp.linkedin.com\/in\/robertheldt\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Heldt<\/a>\ub294 \ucd5c\uadfc <a href=\"https:\/\/trust-influence-in-b2b.captivate.fm\/episode\/the-6-trillion-opportunity-how-western-b2b-brands-can-thrive-in-japan-and-korea-with-robert-heldt-of-aim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trust and Influence in B2B podcast<\/a>\uc5d0\uc11c Joel Harrison\uacfc \ud568\uaed8, \uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc9da\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc2e4\uc740 \uc5b4\ub5a8\uae4c\uc694? \uc77c\ubcf8\uacfc \ud55c\uad6d\uc740 \uc9c0\ub9ac\uc801\uc73c\ub85c \uac00\uae5d\uc9c0\ub9cc, \ubb38\ud654\uc640 \uc0c1\uc5c5 \uad00\ud589\uc740 \ub69c\ub837\uc774 \ub2e4\ub985\ub2c8\ub2e4. \ub450 \uc2dc\uc7a5\uc744 \ud558\ub098\ub85c \ubb49\ub6b1\uadf8\ub824 \ubcf4\ub294 \uac83\uc740 \ud070 \ube44\uc6a9\uc744 \uce58\ub974\ub294 \uc2e4\uc218\uc785\ub2c8\ub2e4.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uace0\uac00\uce58 \uc2dc\uc7a5\uc758 \uc7a0\uc7ac\ub825\uc744 \uc5f4\uace0 \uc2f6\ub2e4\uba74, \uac89\ud565\uae30 \uc218\uc900\uc744 \ub118\uc5b4\uac00\uc57c \ud569\ub2c8\ub2e4. \ud601\uc2e0\uacfc \uc804\ud1b5\uc774 \uacf5\uc874\ud558\uace0, \uc2e0\ub8b0\uac00 \uac70\ub798\uc758 \ud1b5\ud654\uac00 \ub418\ub294 \u2018\ub3d9\uc544\uc2dc\uc544\uc758 \uc5ed\uc124\u2019\uc758 \ubbf8\ubb18\ud55c \ucc28\uc774\ub97c \uc77d\uc5b4\ub0b4\uae30 \uc704\ud55c \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacbd\uc81c\uc801 \ub9e5\ub77d: \uc548\uc815(\uc77c\ubcf8) vs \uc18d\ub3c4(\ud55c\uad6d)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc774\uae30\ub824\uba74 \ube44\uc988\ub2c8\uc2a4\uc758 \uae30\ubcf8 \ub9ac\ub4ec \ucc28\uc774\ub97c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubcf8\uc740 \uc548\uc815\uc744 \uc6b0\uc120\uc2dc\ud558\uace0, \ud55c\uad6d\uc740 \uc18d\ub3c4\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8\uc740 4\uc870 \ub2ec\ub7ec\uac00 \ub118\ub294 \uaddc\ubaa8\uc758 \uc138\uacc4 4\uc704 \uacbd\uc81c\uad8c\uc785\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubb38\ud654\ub294 \uc548\uc815\uc131, \uc704\ud5d8 \ud68c\ud53c, \uadf8\ub9ac\uace0 \uc138\ubc00\ud55c \ub514\ud14c\uc77c\uc5d0 \ub300\ud55c \uc9d1\uc694\ud568\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. <a href=\"https:\/\/aim-b2b.com\/podcast\/ep-7-with-ross-rowbury-building-trust-in-b2b-pr-earning-attention-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uad6c\ub9e4\uc790\ub294 \uc7a5\uae30\uc801 \uad00\uacc4<\/a>\uc640 \uc608\uce21 \uac00\ub2a5\uc131\uc744 \uc6b0\uc120\ud569\ub2c8\ub2e4. \uc778\ub0b4\uc2ec\uacfc \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uae4a\uc740 \ud5cc\uc2e0\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ud30c\ud2b8\ub108\ub97c \uc6d0\ud569\ub2c8\ub2e4.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.8\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ud55c\uad6d \uacbd\uc81c\ub294 \ub2e4\ub978 \uc8fc\ud30c\uc218\ub85c \uc6c0\uc9c1\uc785\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc740 &#8216;\ube68\ub9ac\ube68\ub9ac&#8217;\ub85c \uc6c0\uc9c1\uc785\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4 \ubcf4\uae09\ub960\uc774 90%\ub97c \ub118\uace0, \ud601\uc2e0\uacfc \uc18d\ub3c4\uc5d0 \ubcf4\uc0c1\ud558\ub294 \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\ub9cc \uc774 \uc18d\ub3c4\ub97c \u2018\uad6c\uc870\uac00 \uc5c6\ub2e4\u2019\uace0 \uc624\ud574\ud558\uba74 \uc548 \ub429\ub2c8\ub2e4. \ud55c\uad6d\uc740 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4\uac00 \ud615\uc131\ub418\ub294 \ubc29\uc2dd\uc5d0\uc11c \uc5ec\uc804\ud788 \uae4a\uc774 \uc804\ud1b5\uc801\uc785\ub2c8\ub2e4. \ub450 \uc2dc\uc7a5 \ubaa8\ub450 \ub6f0\uc5b4\ub09c IP \ubcf4\ud638\uc640 \uaddc\uc81c \uc548\uc815\uc131\uc744 \uc81c\uacf5\ud558\uba70, R&amp;D \ud22c\uc790\ub3c4 \ub192\uc2b5\ub2c8\ub2e4 (\uc77c\ubcf8 GDP\uc758 3.4%, \ud55c\uad6d\uc740 \uac70\uc758 5%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc8fc\uc694 \uaddc\uc81c \ub9ac\uc2a4\ud06c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8\uacfc \ud55c\uad6d\uc758 \uc5c4\uaca9\ud55c \uaddc\uc81c \ud658\uacbd\uc740 \uc11c\uad6c \uae30\uc5c5\uc744 \uc885\uc885 \ub2f9\ud669\ud558\uac8c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub294 \ub2e8\uc21c\ud55c \ubc95\uc801 \uc694\uac74\uc744 \ub118\uc5b4, \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ub2f9\uc2e0\uc758 \uc9c4\uc815\uc131\uc744 \uc99d\uba85\ud558\ub294 \ud575\uc2ec \uc2e0\ub8b0 \uc2e0\ud638\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc77c\ubcf8: \ud22c\uba85\uc131\uacfc \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uae08\uc9c0 <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8\uc758 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\ub294 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(APPI)\uc5d0 \uc758\ud574 \uaddc\uc728\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uba85\uc2dc\uc801 \ub3d9\uc758:<\/strong> \uac1c\uc778\uc815\ubcf4\ub97c \ub9c8\ucf00\ud305\uc5d0 \uc0ac\uc6a9\ud558\uae30 \uc804, \uba85\uc2dc\uc801\uc774\uace0 \ucda9\ubd84\ud788 \uace0\uc9c0\ub41c \ub3d9\uc758\ub97c \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uae08\uc9c0:<\/strong> \uc77c\ubcf8\uc740 \uad11\uace0\uc784\uc744 \uba85\ud655\ud788 \ubc1d\ud788\uc9c0 \uc54a\uc740 \uc720\ub8cc \ud64d\ubcf4\ub97c \uba85\uc2dc\uc801\uc73c\ub85c \uae08\uc9c0\ud569\ub2c8\ub2e4. \ubaa8\ud638\ud558\uac70\ub098 \uacfc\uc7a5\ub41c \uc8fc\uc7a5(\uc608: #1 \uc194\ub8e8\uc158)\uc740 \u2018\ubd80\ub2f9\uacbd\ud488\ub958 \ubc0f \ubd80\ub2f9\ud45c\uc2dc\ubc29\uc9c0\ubc95\u2019\uc0c1 \uae30\ub9cc\uc801 \ud45c\uc2dc\ub85c \ud310\ub2e8\ub420 \uc218 \uc788\uc73c\uba70, \ud310\ub9e4 \ud560\uc99d\uae08 \ubd80\uacfc\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud55c\uad6d: \uad6d\ub0b4 \ub300\ub9ac\uc778 \uc9c0\uc815 \uc758\ubb34 <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc758 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(PIPA)\uc740 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc5c4\uaca9\ud55c \uc218\uc900 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uad6d\ub0b4 \ub300\ub9ac\uc778 \uc758\ubb34:<\/strong> \ud55c\uad6d\uc5d0 \ubb3c\ub9ac\uc801 \uc0ac\ubb34\uc18c\uac00 \uc5c6\ub354\ub77c\ub3c4 \uc774\uc6a9\uc790 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud55c\ub2e4\uba74, \ubc95\uc801\uc73c\ub85c \uad6d\ub0b4 \ub300\ub9ac\uc778\uc744 \uc9c0\uc815\ud574 \ub2f9\uc2e0\uc744 \ub300\ub9ac\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>72\uc2dc\uac04 \uc720\ucd9c \ud1b5\uc9c0 \uaddc\uc815:<\/strong> \ub370\uc774\ud130 \uc720\ucd9c\uc774 \ubc1c\uc0dd\ud558\uba74 72\uc2dc\uac04 \ub0b4\uc5d0 \ub2f9\uad6d\uc5d0 \ud1b5\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc635\ud2b8\uc544\uc6c3 \uad8c\ub9ac:<\/strong> \uc0c8\ub85c\uc6b4 \uaddc\uc815\uc740 AI \uae30\ubc18 \ub9c8\ucf00\ud305 \ud0c0\uae30\ud305 \ub4f1 \uc790\ub3d9\ud654\ub41c \uc758\uc0ac\uacb0\uc815\uc5d0 \ub300\ud574 \uc774\uc6a9\uc790\uac00 \uc635\ud2b8\uc544\uc6c3\ud560 \uad8c\ub9ac\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2e0\ub8b0\uc640 \uad00\uacc4: \uc720\uad50 \ubb38\ud654\uac00 \uc77c\ubcf8\uacfc \ud55c\uad6d\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ucc28\uc774\uac00 \uc788\uc74c\uc5d0\ub3c4 \uc77c\ubcf8\uacfc \ud55c\uad6d\uc740 \uc720\uad50\uc801 \ubfcc\ub9ac\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4. \uc704\uacc4, \uc874\uc911, \uc2e0\ub8b0\ub294 \ub450 \ub098\ub77c \ubaa8\ub450\uc5d0\uc11c \uc0c1\uac70\ub798\uc758 \uae30\ubc18\uc774\uc9c0\ub9cc, \ub098\ud0c0\ub098\ub294 \ubc29\uc2dd\uc740 \ub2e4\ub985\ub2c8\ub2e4. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc77c\ubcf8: \ud569\uc758(\ucee8\uc13c\uc11c\uc2a4) \ubb38\ud654<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8\uc5d0\uc11c\ub294 \uc758\uc0ac\uacb0\uc815\uc774 \ub290\ub9ac\uace0 \ud569\uc758 \uc911\uc2ec\uc73c\ub85c \uc774\ub904\uc9d1\ub2c8\ub2e4. \uc870\ud654 \uc720\uc9c0\uc640 \ub9ac\uc2a4\ud06c \uc644\ud654\ub97c \uc704\ud574 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790, \ud2b9\ud788 \uace0\uc704 \ub9ac\ub354\uc2ed\uc758 \uc758\uacac\uc744 \uac70\uccd0\uc57c \ud569\ub2c8\ub2e4. \uc11c\uad6c \uae30\uc5c5\uc740 \uc18d\ub3c4\uc5d0 \ub2f5\ub2f5\ud568\uc744 \ub290\ub07c\uace4 \ud558\uc9c0\ub9cc, \uc774\ub294 \ubc84\uadf8\uac00 \uc544\ub2c8\ub77c \uae30\ub2a5\uc785\ub2c8\ub2e4.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud575\uc2ec \uad50\ud6c8:<\/strong> \uacfc\uc815\uc744 \uc7ac\ucd09\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc704\uacc4\ub97c \uc774\ud574\ud558\uace0 \uae30\ub2e4\ub9b4 \uc758\uc9c0\uac00 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc904 \ub54c \uc2e0\ub8b0\uac00 \uc313\uc785\ub2c8\ub2e4. \ub2e4\ub9cc \uc2e0\ub8b0\uac00 \ud615\uc131\ub418\uba74, \uad00\uacc4\ub294 \ub9e4\uc6b0 \uc548\uc815\uc801\uc785\ub2c8\ub2e4.  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud55c\uad6d: \uace0\uc18d\uc73c\ub85c \uc791\ub3d9\ud558\ub294 \uc704\uacc4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\ub3c4 \uc704\uacc4\ub97c \uc911\uc2dc\ud558\uc9c0\ub9cc, \ub354 \uc5ed\ub3d9\uc801\uc785\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \ub354 \uc9c1\uc124\uc801\uc774\uace0 \ud601\uc2e0\uc5d0 \uc5f4\ub824 \uc788\uc73c\uba70 \ucc28\ubcc4\ud654\ub97c \uae30\uaebc\uc774 \uc2dc\ub3c4\ud569\ub2c8\ub2e4. \ub2e4\ub9cc \uc704\uacc4\ub294 \ub204\uac00 \uba3c\uc800 \ub9d0\ud558\uace0 \ub204\uac00 \uac70\ub798\ub97c \uc2b9\uc778\ud558\ub294\uc9c0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud575\uc2ec \uad50\ud6c8:<\/strong> \ube68\ub9ac \ube68\ub9ac \uc18d\ub3c4\uc640 \uad6c\uc870\uc5d0 \ub300\ud55c \uc874\uc911\uc744 \uade0\ud615 \uc788\uac8c \uac00\uc838\uac00\uc57c \ud569\ub2c8\ub2e4. \ud55c\uad6d \uad6c\ub9e4\uc790\ub294 \ubbfc\ucca9\uc131\uc744 \uae30\ub300\ud558\uae30 \ub54c\ubb38\uc5d0 \ub290\ub9b0 \uc751\ub2f5\uc740 \uc2e0\ub8b0\ub97c \ud574\uce60 \uc218 \uc788\uc9c0\ub9cc, \uc811\uadfc \ubc29\uc2dd\uc740 \uc5ec\uc804\ud788 \uc870\uc9c1 \ub0b4 \uc9c1\uae09\uc744 \uc874\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc9c0\ud138 \ucc44\ub110: \uc77c\ubcf8\uacfc \ud55c\uad6d\uc5d0\uc11c \uc5b4\ub5a4 \ud50c\ub7ab\ud3fc\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uac00?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \ud754\ud55c \ud568\uc815 \uc911 \ud558\ub098\ub294 \uc11c\uad6c \uae30\uc5c5\uc774 \uc798\ubabb\ub41c \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \uc3df\ub294 \uac83\uc785\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \uc804\ub7b5\uc740 \ud604\uc9c0 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uc5d0 \ub9de\uac8c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc77c\ubcf8: \ub514\uc9c0\ud138\uc740 \uc2e0\ub8b0\ub97c \ub9cc\ub4e4\uace0, \uac70\ub798\ub294 \uc0ac\ub78c\uc774 \ub9c8\ubb34\ub9ac\ud55c\ub2e4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8 \uad6c\ub9e4\uc790\ub294 \uccb4\uacc4\uc801\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uc740 \uc8fc\ub85c \ub9ac\uc11c\uce58\uc640 \uc2e0\ub8b0 \uad6c\ucd95\uc5d0 \uc0ac\uc6a9\ub429\ub2c8\ub2e4\u2014\ud654\uc774\ud2b8\ud398\uc774\ud37c, \uc6e8\ube44\ub098, \uc0c1\uc138 \uc2a4\ud399 \uac19\uc740 \uac83\ub4e4\uc774\uc8e0. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2e4\uc218:<\/strong> \ub9c1\ud06c\ub4dc\uc778 \uad11\uace0\uc5d0 \uacfc\ud22c\uc790\ud558\uae30. \uc131\uc7a5 \uc911\uc774\uae34 \ud558\uc9c0\ub9cc, \uc77c\ubcf8\uc5d0\uc11c \ub9c1\ud06c\ub4dc\uc778\uc740 \uc544\uc9c1 \uaddc\ubaa8\uac00 \ube44\uad50\uc801 \uc791\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud574\uacb0:<\/strong> \uc57c\ud6c4 \uc7ac\ud32c(\uc5ec\uc804\ud788 \uac70\ub300 \ud50c\ub808\uc774\uc5b4), \ud398\uc774\uc2a4\ubd81(\ube44\uc988\ub2c8\uc2a4 \ub124\ud2b8\uc6cc\ud0b9\uc5d0 \ub110\ub9ac \uc0ac\uc6a9), \uadf8\ub9ac\uace0 \uc5c5\uc885\ubcc4 \ubb34\uc5ed\/\uc0b0\uc5c5 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\uc138\uc694. \uacb0\uad6d \uc77c\ubcf8\uc5d0\uc11c \ub514\uc9c0\ud138\uc758 \ubaa9\ud45c\ub294 \ub300\uba74 \ubbf8\ud305\uc73c\ub85c \uc774\uc5b4\uc9c0\uac8c \ud558\ub294 \uac83\uc774\uba70, \uc2e4\uc81c \uc758\uc0ac\uacb0\uc815\uc740 \uadf8 \uc790\ub9ac\uc5d0\uc11c \uc774\ub904\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud55c\uad6d: \ub514\uc9c0\ud138\uc774 \uc5d4\uc9c4\uc774\ub2e4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc740 \uad6c\ub9e4 \uc5ec\uc815 \uc804\uccb4\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \uc9c4\ud589\ub418\ub294 \uacbd\uc6b0\uac00 \ud754\ud55c \ub514\uc9c0\ud138 \ud37c\uc2a4\ud2b8 \uacbd\uc81c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2e4\uc218:<\/strong> \uad6c\uae00\uc5d0\ub9cc \uc758\uc874\ud558\uae30.<\/li>\n\n\n\n<li><strong>\ud574\uacb0:<\/strong> \uc9c0\ubc30\uc801 \uac80\uc0c9\uc5d4\uc9c4\uc778 \ub124\uc774\ubc84\uc640 \ubc94\uc6a9 \uba54\uc2e0\uc800 \uc571 \uce74\uce74\uc624\ud1a1\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc720\ud29c\ubd80\ub3c4 \ub9e4\uc6b0 \uc911\uc694\ud55c \ucc44\ub110\uc774\uba70, \uc778\uad6c\uc758 \uac70\uc758 85%\uac00 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ud55c\uad6d \uad6c\ub9e4\uc790\ub294 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740, \ube60\ub974\uac8c \uc804\uac1c\ub418\ub294 \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ub300\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ucf58\ud150\uce20 \uc804\ub7b5: \u2018\uadfc\uac70\u2019(\uc77c\ubcf8) vs \u2018\uc784\ud329\ud2b8\u2019(\ud55c\uad6d)\uc5d0 \ub9de\ucdb0 \uc870\uc815\ud558\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uad6d\uc774\ub098 \uc601\uad6d\uc758 \ub9c8\ucf00\ud305 \uce74\ud53c\ub97c \uc77c\ubcf8\uc5b4\/\ud55c\uad6d\uc5b4\ub85c \uadf8\ub300\ub85c \ubc88\uc5ed\ud558\uba74, \ub192\uc740 \ud655\ub960\ub85c \ube57\ub098\uac11\ub2c8\ub2e4. \ud1a4\uacfc \ud615\uc2dd\uc740 \ud604\uc9c0\uc758 \uc815\ubcf4 \uc18c\ube44 \uc131\ud5a5\uc5d0 \ub9de\uac8c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc77c\ubcf8: \ub514\ud14c\uc77c, \ub370\uc774\ud130, \uadf8\ub9ac\uace0 \uc808\uc81c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8 \uad6c\ub9e4\uc790\ub294 \uc704\ud5d8\uc744 \ud68c\ud53c\ud569\ub2c8\ub2e4. \u2018\uc804 \uc138\uacc4 1\uc704 \uc194\ub8e8\uc158!\u2019 \uac19\uc740 \uacfc\uac10\ud558\uace0 \uc138\uc77c\uc988 \ud2f0\uac00 \ub098\ub294 \uc8fc\uc7a5\uc5d0\ub294 \uc758\uc2ec\uc758 \ub208\ucd08\ub9ac\ub97c \ubcf4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd:<\/strong> \ud14d\uc2a4\ud2b8 \ube44\uc911\uc774 \ub192\uace0, \uc0c1\uc138\ud55c \uc0ac\uc591\uacfc \uaca9\uc2dd \uc788\ub294 \ud1a4. \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc758\uc0ac\uacb0\uc815\uc744 \uc815\ub2f9\ud654\ud560 \uc218 \uc788\ub3c4\ub85d, \uc2ec\uce35 \uc0ac\ub840 \uc5f0\uad6c\uc640 \uadfc\uac70 \uc911\uc2ec\uc758 \uc0ac\uc2e4\ub85c \ub4b7\ubc1b\uce68\ub41c \uc138\uc77c\uc988 \uc790\ub8cc\ub97c \uc6d0\ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\ud575\uc2ec:<\/strong> \uacfc\uc7a5\ud558\uc9c0 \ub9d0\uace0, \uae30\ub300 \uc774\uc0c1\uc744 \uc81c\uacf5\ud558\uc138\uc694. \uacfc\ub300\uad11\uace0\ubcf4\ub2e4 \uc815\uc911\ud568\uacfc \uc815\ud655\uc131\uc774 \ud1b5\ud569\ub2c8\ub2e4. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud55c\uad6d: \ube44\uc8fc\uc5bc, \ud2b8\ub80c\ub4dc, \uadf8\ub9ac\uace0 \uc18d\ub3c4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d \uad6c\ub9e4\uc790\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ubbfc\uac10\ud558\uace0 \uc2dc\uac01\uc801\uc785\ub2c8\ub2e4. \ub2f9\uc2e0\uc774 \ud601\uc2e0\uc801\uc774\uace0 \ucd5c\uc2e0\uc774\ub77c\ub294 \uac83\uc744 \ubcf4\uace0 \uc2f6\uc5b4 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd:<\/strong> \uc601\uc0c1 \ucf58\ud150\uce20, \uc778\ud3ec\uadf8\ub798\ud53d, \ube60\ub974\uac8c \uc18c\ud654\ud560 \uc218 \uc788\ub294 \uc5ed\ub3d9\uc801\uc778 \ud3ec\ub9f7. \uacbd\uc7c1\uc6b0\uc704\ub97c \uac15\uc870\ud558\ub294 \ub370\ubaa8\uc640 \uc1fc\ub9b4\uc774 \ud2b9\ud788 \uc798 \uba39\ud799\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\ud575\uc2ec:<\/strong> \uba85\ud655\ud568\uacfc \uc790\uc2e0\uac10. \uc77c\ubcf8\ubcf4\ub2e4 \ub354 \uc9c1\uc124\uc801\uc778 \ud1a4\ub3c4 \uac00\ub2a5\ud558\uc9c0\ub9cc, \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc5d0\uc774\uc804\uc2dc \uc0dd\ud0dc\uacc4\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc801\uc808\ud55c \ud30c\ud2b8\ub108\ub97c \ucc3e\ub294 \uac83\uc740 \ud575\uc2ec\uc774\uc9c0\ub9cc, \uc774 \uc2dc\uc7a5\uc758 \uc5d0\uc774\uc804\uc2dc \uc0dd\ud0dc\uacc4\ub294 \uc11c\uad6c\uc758 \ub3c5\ub9bd \uc5d0\uc774\uc804\uc2dc \ubb38\ud654\uc640 \ud06c\uac8c \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc77c\ubcf8: \uc9c0\uc8fc\ud68c\uc0ac \uc694\uc0c8 <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2dc\uc7a5\uc740 \ub374\uce20(Dentsu), \ud558\ucfe0\ud638\ub3c4(Hakuhodo) \uac19\uc740 \uac70\ub300 \uc9c0\uc8fc\ud68c\uc0ac\uac00 \uc9c0\ubc30\ud569\ub2c8\ub2e4. \uac15\ub825\ud558\uae34 \ud558\uc9c0\ub9cc, \uc678\ubd80\uc778\uc5d0\uac8c\ub294 \ub290\ub9ac\uace0 \uad00\ub8cc\uc801\uc73c\ub85c \ub290\uaef4\uc9c8 \uc218 \uc788\ub294 \ubcf5\uc7a1\ud55c \ucf00\uc774\ub808\uce20(<em>keiretsu<\/em>, \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub41c \uae30\uc5c5 \ub124\ud2b8\uc6cc\ud06c) \uad6c\uc870\ub97c \ud1b5\ud574 \uc6b4\uc601\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ucd94\ucc9c:<\/strong> \ub3c5\ub9bd\uacc4\uc758 \uc774\uc911\uc5b8\uc5b4(\ubc14\uc774\ub9c1\uad6c\uc5bc) \uc5d0\uc774\uc804\uc2dc\ub97c \ucc3e\uc73c\uc138\uc694. \ubcf8\uc0ac\uac00 \uae30\ub300\ud558\ub294 \ubbfc\ucca9\uc131\uc744 \uc81c\uacf5\ud558\uba74\uc11c\ub3c4, \ud604\uc9c0 \uac8c\uc774\ud2b8\ud0a4\ud37c\ub97c \ub6ab\uc744 \ubb38\ud654\uc801 \ub258\uc559\uc2a4\ub97c \uac16\ucd98 \ud30c\ud2b8\ub108\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud55c\uad6d: \uc7ac\ubc8c \uc0dd\ud0dc\uacc4 <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc758 \uc5d0\uc774\uc804\uc2dc \uc9c0\ud615\uc740 \uc8fc\uc694 \uc7ac\ubc8c(\uc0bc\uc131, \ud604\ub300 \uac19\uc740 \ub300\uae30\uc5c5 \uc9d1\ub2e8)\uacfc \uc5f0\uacb0\ub41c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\ubcf4\ub2e4 \ube60\ub974\uace0 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\uc5d0 \uac00\uae5d\uc9c0\ub9cc, \ub124\ud2b8\uc6cc\ud06c\uac00 \ud3d0\uc1c4\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ucd94\ucc9c:<\/strong> \ub124\uc774\ubc84, \uce74\uce74\uc624\ud1a1 \uac19\uc740 \ub85c\uceec \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uac80\uc99d\ub41c \uc804\ubb38\uc131\uc744 \uac00\uc9c4 \uc5d0\uc774\uc804\uc2dc\ub97c \uc6b0\uc120\ud558\uc138\uc694. \uac00\uc7a5 \uc911\uc694\ud55c \uc5ed\ub7c9\uc740 \u2018\uc751\ub2f5\uc131\u2019\uc785\ub2c8\ub2e4\u2014\ud55c\uad6d\uc758 \uc18d\ub3c4\uc5d0 \ub9de\ucdb0 \uc6c0\uc9c1\uc77c \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc65c \ub0b4 \ucea0\ud398\uc778\uc774 \uc131\uacfc\uac00 \uc5c6\uc744\uae4c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubbf8 \ud604\uc9c0\uc5d0 \uc9c4\ucd9c\ud588\uc9c0\ub9cc \uc131\uacfc\uac00 \ub098\uc9c0 \uc54a\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0, \uaca9\ucc28\ub294 \ub300\uac1c \uc2dc\uc7a5 \uc2ec\ub9ac\uc758 \ud2b9\uc815 \uc9c0\uc810\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc77c\ubcf8: \ubb38\uc81c \uc9c4\ub2e8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac00\ub2a5\uc131\uc774 \ud070 \ubb38\uc81c:<\/strong> \uc77c\ubcf8\uc744 \uadf8\uc800 \ub610 \ud558\ub098\uc758 \uc9c0\uc5ed\uc73c\ub85c \ucde8\uae09\ud558\uac70\ub098, \uc11c\uad6c \uc0ac\ub840 \uc5f0\uad6c\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud574\uacb0:<\/strong> \uc77c\ubcf8 \uad6c\ub9e4\uc790\ub294 \uc77c\ubcf8 \uae30\uc5c5\uc758 \ucd94\ucc9c\uc0ac \uac19\uc740 \ud604\uc9c0 \uadfc\uac70\ub97c \ubd10\uc57c \ud569\ub2c8\ub2e4. \uc560\ud504\ud130\uc138\uc77c\uc988 \uc9c0\uc6d0\uacfc \uc624\ud504\ub77c\uc778 \uc804\uc2dc\ud68c\uc5d0 \ud22c\uc790\ud558\uc138\uc694. \uc7a5\uae30 \uc9c0\uc6d0\uc774 \ub208\uc5d0 \ubcf4\uc774\uc9c0 \uc54a\uc73c\uba74, \u2018\ucee4\ubc0b(\ud5cc\uc2e0)\uc774 \uc5c6\ub2e4\u2019\ub294 \uc2e0\ud638\ub85c \ubc1b\uc544\ub4e4\uc5ec\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud55c\uad6d: \ubb38\uc81c \uc9c4\ub2e8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac00\ub2a5\uc131\uc774 \ud070 \ubb38\uc81c:<\/strong> \ub85c\uceec \ucc44\ub110(\ub124\uc774\ubc84\/\uce74\uce74\uc624)\uc744 \ubb34\uc2dc\ud558\uac70\ub098, \ub9ac\ub4dc\uc5d0 \ub300\ud55c \uc751\ub2f5\uc774 \ub108\ubb34 \ub290\ub9bd\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud574\uacb0:<\/strong> \ub9ac\ub4dc \ud6c4\uc18d \ub300\uc751\uc744 \uc704\ud55c \uc5c4\uaca9\ud55c SLA(Service Level Agreement)\ub97c \uc124\uc815\ud558\uc138\uc694. \ud55c\uad6d\uc5d0\uc11c\ub294 \ud558\ub8e8\ub9cc \ub2a6\uc5b4\ub3c4 \ub51c\uc744 \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc0b0\uc744 \uc989\uc2dc \ub85c\uceec \ud50c\ub7ab\ud3fc\uc758 \uc2dc\uac01\uc801\u00b7\uc5ed\ub3d9\uc801 \ucf58\ud150\uce20\ub85c \uc804\ud658\ud558\uc138\uc694.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PR \ud658\uacbd: \uae30\uc790\ud074\ub7fd\uacfc \ubbf8\ub514\uc5b4 \uac8c\uc774\ud2b8\ud0a4\ud37c\ub97c \ub6ab\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc2dc\uc7a5\uc5d0\uc11c PR\uc740 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ubc30\ud3ec\ud558\ub294 \uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uac8c\uc774\ud2b8\ud0a4\ud37c\ub97c \ud5e4\uccd0 \ub098\uac00\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc77c\ubcf8:<\/strong> \ubbf8\ub514\uc5b4 \uc9c0\ud615\uc740 \uae30\uc790\ud074\ub7fd\uc774 \ud1b5\uc81c\ud569\ub2c8\ub2e4. \uc678\uad6d \uae30\uc5c5\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc774\ub97c \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc5c6\uc73c\uba70, \uc2dc\uc2a4\ud15c\uc744 \uc774\ud574\ud558\ub294 \ub85c\uceec \ud30c\ud2b8\ub108\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc77c\ubcf8 \uae30\uc790\ub294 \uce7c\ub7fc\ubcf4\ub2e4 \uc0ac\uc2e4\uacfc \uacf5\uc2dd \ub370\uc774\ud130\ub97c \uc6b0\uc120\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud55c\uad6d:<\/strong> \uae30\uc790\ub2e8\/\uae30\uc790\uc2e4 \ubb38\ud654\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \ud2b9\uc885\uac10\uc774 \uc788\ub2e4\uba74 \uae30\uc790 \uc811\uadfc\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ud55c\uad6d \uae30\uc790\ub294 \ub3c5\uc810\uc131\uacfc \uc18d\ub3c4\ub97c \uc911\uc2dc\ud558\uba70, \ud2b8\ub80c\ub4dc\ub97c \uac00\uc7a5 \uba3c\uc800 \ubcf4\ub3c4\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4. \ub2e4\ub9cc \uc790\uc2e0\uc744 \ubc29 \uc548\uc5d0\uc11c \ub354 \uc6b0\uc704\uc5d0 \uc788\ub294 \uc874\uc7ac\ub85c \uc778\uc2dd\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc5b4, \ub192\uc740 \uc218\uc900\uc758 \uc874\uc911\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dc\uc7a5 \uc9c4\uc785\uc744 \uc704\ud55c \uc2e4\uc804 5\ub2e8\uacc4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7fc \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? AIM B2B\uac00  \uc720\ub7fd\u00b7\ubd81\ubbf8 B2B \ube0c\ub79c\ub4dc\uc758 APAC \ud655\uc7a5\uc744 \uc9c0\uc6d0\ud574 \uc628 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ub85c\ub4dc\ub9f5\uc744 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\ub85c\uceec \ud30c\ud2b8\ub108\uc2ed\uc5d0 \ucee4\ubc0b\ud558\uae30:<\/strong> \uc720\ud1b5\uc0ac, \ub9ac\uc140\ub7ec, \uc804\ub7b5 \uc5d0\uc774\uc804\uc2dc \ub4f1 \uc5b4\ub5a4 \ud615\ud0dc\ub4e0, \uc2e0\ub8b0\ub97c \uc81c\uacf5\ud558\uace0 \ub85c\uceec \ubb38\ud654\ub77c\ub294 \ube14\ub799\ubc15\uc2a4\ub97c \ud574\uc11d\ud574 \uc904 \ud30c\ud2b8\ub108\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2ec\uce35 \uc2dc\uc7a5\uc870\uc0ac \uc218\ud589:<\/strong> \uad6c\uccb4\uc801\uc778 \uacbd\uc7c1\uc0ac\uc640 \uad6c\ub9e4\uc790 \uc120\ud638\ub97c \ud30c\uc545\ud558\uc138\uc694. \ud604\uc9c0 \uc5b8\uc5b4\ub85c, \ubc14\ub2e5\ubd80\ud130 \uac00\uce58\uc81c\uc548\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\ubc88\uc5ed\uc774 \uc544\ub2c8\ub77c \ub85c\uceec\ub77c\uc774\uc988:<\/strong> \uc77c\ubcf8\uc5d0\uc11c\ub294 \uba54\uc2dc\uc9c0\ub97c \ub354 \uc808\uc81c\ud558\uace0 \ub9ac\uc2a4\ud06c\ub97c \ub0ae\ucd94\ub294 \ubc29\ud5a5\uc73c\ub85c \uc7ac\uc791\uc131\ud558\uc138\uc694. \ud55c\uad6d\uc5d0\uc11c\ub294 \ub354 \uc2dc\uac01\uc801\uc774\uace0 \uc5ed\ub3d9\uc801\uc73c\ub85c \ub9cc\ub4dc\uc138\uc694. <\/li>\n\n\n\n<li><strong>\ubb3c\ub9ac\uc801 \ucee4\ubc0b\uc744 \ubcf4\uc5ec\uc8fc\uae30:<\/strong> \ubc95\uc778(\uc9c0\uc0ac \ub610\ub294 \uc790\ud68c\uc0ac) \uc124\ub9bd\uc740 \ub9e4\uc6b0 \uac15\ub825\ud55c \uc2e0\ub8b0 \uc2e0\ud638\uc785\ub2c8\ub2e4. \u2018\ud14c\uc2a4\ud2b8\u2019\uac00 \uc544\ub2c8\ub77c \u2018\uc815\ucc29\u2019\ud558\uaca0\ub2e4\ub294 \ub73b\uc744 \uc99d\uba85\ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\uc9c1\uc811 \ub098\uc11c\uae30:<\/strong> \uc77c\ubcf8\uc5d0\uc11c\ub294 \uc804\uc2dc\ud68c\uc5d0 \ucc38\uac00\ud558\uc138\uc694\u2014\ub9ac\ub4dc \uc0dd\uc131\uacfc \uc778\uc9c0\ub3c4 \uce21\uba74\uc5d0\uc11c \uc5ec\uc804\ud788 \ub9e4\uc6b0 \ud07d\ub2c8\ub2e4. \ud55c\uad6d\uc5d0\uc11c\ub294 \ub124\ud2b8\uc6cc\ud0b9 \uc774\ubca4\ud2b8\uc5d0 \ub354\ud574 \ub124\uc774\ubc84\uc640 \uce74\uce74\uc624\uc5d0\uc11c\uc758 \uac15\ud55c \ub514\uc9c0\ud138 \uc874\uc7ac\uac10\uc744 \uacb0\ud569\ud558\uc138\uc694.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">2026\ub144\uc744 \uc815\uc758\ud560 \ud2b8\ub80c\ub4dc\ub294?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\uac00 \ud55c\uad6d\uc73c\ub85c \ud655\uc7a5\ud558\uba74\uc11c, \uc6b0\ub9ac\ub294 \uc774 \uc2dc\uc7a5\uc758 \ub2e4\uc74c \uc131\uc7a5 \uad6d\uba74\uc744 \uc815\uc758\ud560 \uc138 \uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI &amp; \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ub77c\uc774\uc81c\uc774\uc158:<\/strong> \ub450 \uc2dc\uc7a5 \ubaa8\ub450 AI \ub3c4\uc785\uc744 \uac00\uc18d\ud558\uace0 \uc788\uc9c0\ub9cc, \ubaa9\uc801\uc740 \ub2e4\ub985\ub2c8\ub2e4. \uc77c\ubcf8\uc740 \uc704\ud5d8 \ud68c\ud53c\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ub370 \ud65c\uc6a9\ud558\uace0, \ud55c\uad6d\uc740 \uacbd\uc7c1 \uc18d\ub3c4\ub97c \uc704\ud574 \uacf5\uaca9\uc801\uc73c\ub85c \ud1b5\ud569\ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\uc9c0\uc18d\uac00\ub2a5\uc131:<\/strong> \uc591\uad6d\uc758 B2B \uad6c\ub9e4\uc790\ub294 \uc9c4\uc815\uc131 \uc788\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784\uacfc \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \ucee4\ubc0b\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ud30c\ud2b8\ub108\ub97c \uc810\uc810 \ub354 \uc6b0\uc120\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc778\uad6c\uad6c\uc870 \uc694\uc778:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\uc77c\ubcf8<em>:<\/em> \uace0\ub839\ud654\ub85c \uc778\ud574 \uc790\ub3d9\ud654, \ud5ec\uc2a4\ucf00\uc5b4 \ud14c\ud06c, \uadf8\ub9ac\uace0 \uc778\ub825 \ubd80\uc871\uc744 \ud574\uacb0\ud558\ub294 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud55c\uad6d<em>:<\/em> \ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8 \ub9c8\uc778\ub4dc\uc14b\uc774 \ubaa8\ubc14\uc77c \uc911\uc2ec\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. B2B \uacbd\ud5d8\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c \ub9e4\ub044\ub7fd\uc9c0 \uc54a\uc73c\uba74 \ubb34\uc2dc\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ<\/h3>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770109294798\"><strong class=\"schema-faq-question\"><strong>\uc77c\ubcf8\uacfc \ud55c\uad6d\uc758 \ube44\uc988\ub2c8\uc2a4 \ubb38\ud654\uc5d0\uc11c \uac00\uc7a5 \ud070 \ucc28\uc774\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/strong> <p class=\"schema-faq-answer\">\uc77c\ubcf8\uc740 \uc548\uc815\uc131, \uc704\ud5d8 \ud68c\ud53c, \ud569\uc758 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ud55c\uad6d\uc740 \u201cpali-pali\u201d(\uc18d\ub3c4)\ub85c \uc6c0\uc9c1\uc774\uba70 \ud601\uc2e0\uacfc \ube60\ub978 \uacb0\uc815\uc744 \uc911\uc2dc\ud558\uc9c0\ub9cc, \uc5ec\uc804\ud788 \uc804\ud1b5\uc801\uc778 \uc704\uacc4 \uc548\uc5d0\uc11c \uc791\ub3d9\ud569\ub2c8\ub2e4. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770109306527\"><strong class=\"schema-faq-question\"><strong>\uc77c\ubcf8\uacfc \ud55c\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/strong> <p class=\"schema-faq-answer\">\uc77c\ubcf8\uc5d0\uc11c\ub294 \ube44\uc988\ub2c8\uc2a4 \ub124\ud2b8\uc6cc\ud0b9\uc744 \uc704\ud574 Yahoo! Japan\uacfc Facebook\uc744 \uc6b0\uc120\ud558\uc138\uc694. \ud55c\uad6d\uc5d0\uc11c\ub294 Naver(\uac80\uc0c9)\uc640 KakaoTalk(\uba54\uc2e0\uc800)\uc5d0 \ubc18\ub4dc\uc2dc \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\ud574\uc57c \ud558\uba70, \uc2dc\uac01\uc801 \ucc38\uc5ec\ub97c \uc704\ud574 YouTube\ub97c \ud65c\uc6a9\ud558\uc138\uc694. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770109314100\"><strong class=\"schema-faq-question\"><strong>\uc774 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\ub824\uba74 \ub85c\uceec \ud30c\ud2b8\ub108\uac00 \ud544\uc694\ud558\ub098\uc694?<\/strong><\/strong> <p class=\"schema-faq-answer\">\ub124. \ub85c\uceec \ud30c\ud2b8\ub108(\uc720\ud1b5\uc0ac \ub610\ub294 \uc5d0\uc774\uc804\uc2dc)\ub294 \uc2e0\ub8b0 \ud655\ubcf4\uc640 \ubb38\ud654\uc801 \uc7a5\ubcbd\uc744 \ub118\ub294 \ub370 \ud544\uc218\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc77c\ubcf8\uc5d0\uc11c\ub294 <em>Kisha<\/em> \ud074\ub7fd \uac19\uc740 \ubbf8\ub514\uc5b4 \uac8c\uc774\ud2b8\ud0a4\ud37c\uc5d0 \uc811\uadfc\ud558\uae30 \uc704\ud574 \uc885\uc885 \ud544\uc694\ud569\ub2c8\ub2e4.  <\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uacb0\ub860<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8\uacfc \ud55c\uad6d\uc740 \ud488\uc9c8\uacfc \ucee4\ubc0b\uc5d0 \ubcf4\uc0c1\ud558\ub294 \uc815\uad50\ud55c \uace0\uac00\uce58 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc5b4\ub824\uc6b4 \uc2dc\uc7a5\uc774 \uc544\ub2c8\ub77c, \uae30\ubcf8\uae30\ub97c \uc81c\ub300\ub85c \ud574\uc57c \ud558\ub294 \uc2dc\uc7a5\uc77c \ubfd0\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubb38\ud654\ub97c \uc874\uc911\ud558\uace0, \uc62c\ubc14\ub978 \ucc44\ub110\uc744 \uc120\ud0dd\ud558\uba70, \ubaa9\uc18c\ub9ac(\ud1a4)\ub97c \ud604\uc9c0\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\uba74, \uc774\ub7f0 \ubb38\ud654\uc801 \ub258\uc559\uc2a4\ub97c \uacbd\uc7c1\uc6b0\uc704\ub85c \ubc14\uafc0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubcf8\uacfc \ud55c\uad6d\uc758 B2B \ud658\uacbd\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc2f6\ub2e4\uba74, Joel Harrison\uacfc Robert Heldt\uac00 \ud568\uaed8\ud55c Trust and Influence in B2B podcast\uc758 \uc804\uccb4 \uc5d0\ud53c\uc18c\ub4dc\ub97c \ub4e4\uc5b4\ubcf4\uc138\uc694<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc77c\ubcf8 B2B \ub9c8\ucf00\ud305, \ud55c\uad6d B2B \uc804\ub7b5, APAC \uc2dc\uc7a5 \uc9c4\ucd9c, \uc77c\ubcf8 vs \ud55c\uad6d \ube44\uc988\ub2c8\uc2a4 \ubb38\ud654, \ub124\uc774\ubc84 \ub9c8\ucf00\ud305, \uc57c\ud6c4 \uc7ac\ud32c \uad11\uace0, \uc544\uc2dc\uc544 B2B \ub9ac\ub4dc \uc0dd\uc131, \ud06c\ub85c\uc2a4\ubcf4\ub354 \ub9c8\ucf00\ud305, \uc77c\ubcf8\u00b7\ud55c\uad6d \ub514\uc9c0\ud138 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