{"id":7855,"date":"2026-10-15T12:32:08","date_gmt":"2026-10-15T03:32:08","guid":{"rendered":"https:\/\/aim-b2b.com\/?p=7855"},"modified":"2026-10-15T14:41:47","modified_gmt":"2026-10-15T05:41:47","slug":"from-content-to-influence-poll-reveals-b2b-content-builds-networks-but-rarely-influences-leaders-jp","status":"publish","type":"post","link":"https:\/\/aim-b2b.com\/ja\/news\/from-content-to-influence-poll-reveals-b2b-content-builds-networks-but-rarely-influences-leaders-jp\/","title":{"rendered":"B2B\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3059\u308b\u3082\u306e\u306e\u3001\u30ea\u30fc\u30c0\u30fc\u3078\u306e\u5f71\u97ff\u529b\u306f\u7a00\u3067\u3042\u308b\u3068\u8abf\u67fb\u7d50\u679c\u3067\u5224\u660e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30e0\u30e1\u30c7\u30a3\u30a2\u304c\u5c55\u958b\u3059\u308b\u7d71\u5408\u578bPR\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc AIM B2B 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class=\"wp-block-paragraph\">\u300e<em>From Content to Influence \u2500\u2500 \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u300c\u5f71\u97ff\u529b\u300d\u306b\u5909\u3048\u308b\u6761\u4ef6<\/em>\u300f\u3068\u984c\u3055\u308c\u305f\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001B2B\u306b\u304a\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u304c\u5f71\u97ff\u529b\u3092\u751f\u307f\u51fa\u305b\u308b\u304b\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u8ad6\u3068\u3057\u3066\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f71\u97ff\u529b\u3092\u6301\u3061\u5f97\u308b\u304c\u3001\u5358\u4f53\u3067\u5f71\u97ff\u529b\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002AIM B2B\u306eCEO\u517c\u5171\u540c\u5275\u696d\u8005\u3067\u3042\u308b\u30ed\u30d0\u30fc\u30c8\u30fb\u30d8\u30eb\u30c8\uff08Robert Heldt\uff09\u306f\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u958b\u50ac\u3055\u308c\u308b\u300cB2B Marketing Leaders Forum\u300d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u4fe1\u983c\u3001\u305d\u3057\u3066\u5f71\u97ff\u529b\u306e\u30ae\u30e3\u30c3\u30d7\u300d\u306b\u3066\u3001\u672c\u8abf\u67fb\u7d50\u679c\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e3b\u306a\u8abf\u67fb\u7d50\u679c<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u306a\u304f\u300c\u4fe1\u983c\u300d\uff1a<\/strong> 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B2B\u306eCEO\u517c\u5171\u540c\u5275\u696d\u8005\u3067\u3042\u308b\u30ed\u30d0\u30fc\u30c8\u30fb\u30d8\u30eb\u30c8\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u3053\u308c\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u304c\u3001\u79c1\u305f\u3061\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9593\u9055\u3063\u305f\u5f79\u5272\u3092\u6c42\u3081\u3001\u9593\u9055\u3063\u305f\u6570\u5024\u3067\u8a55\u4fa1\u3057\u7d9a\u3051\u3066\u3044\u308b\u306e\u304c\u554f\u984c\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u5ea6\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u4eba\u30fb\u8a3c\u660e\u30fb\u4fe1\u983c\u304c\u610f\u601d\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002\u30a2\u30b8\u30a2\u3067\u5f71\u97ff\u529b\u3092\u69cb\u7bc9\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3055\u308c\u305f\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u305d\u308c\u304c\u4eba\u3005\u306e\u610f\u8b58\u3092\u3069\u3046\u5909\u3048\u305f\u304b\u3092\u3057\u3063\u304b\u308a\u691c\u8a3c\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u306a\u306e\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u751f\u6210AI\u306b\u3088\u3063\u3066\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5927\u91cf\u751f\u7523\u3059\u308b\u3053\u3068\u304c\u5b89\u304f\u901f\u304f\u3001\u305d\u3057\u3066\u5bb9\u6613\u306b\u306a\u308a\u307e\u3057\u305f\u300d\u3068\u3001\u672c\u8abf\u67fb\u306b\u53c2\u52a0\u3057\u305f\u30c7\u30fc\u30eb\u30fb\u30ab\u30fc\u30cd\u30ae\u30fc\u30fb\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30fb\u30b8\u30e3\u30d1\u30f3\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u30b0\u30ec\u30c3\u30b0\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\uff08Dr Greg Story\uff09\u535a\u58eb\u306f\u8a9e\u308a\u307e\u3059\u3002\u300c\u81ea\u3089\u306e\u8cb4\u91cd\u306a\u5b9f\u4f53\u9a13\u304b\u3089\u7d21\u304e\u51fa\u3055\u308c\u308b\u8aa0\u5b9f\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3053\u305d\u304c\u3001\u3053\u306e\u6ce5\u6cbc\u306e\u3088\u3046\u306a\u5927\u91cf\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u552f\u4e00\u306e\u9632\u6ce2\u5824\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30dd\u30fc\u30c8\u306e\u7de0\u3081\u304f\u304f\u308a\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f01\u753b\u6848\u3054\u3068\u306b\u300e\u7af6\u5408\u4ed6\u793e\u304c\u307e\u3063\u305f\u304f\u540c\u3058\u3082\u306e\u3092\u767a\u884c\u3067\u304d\u306a\u3044\u304b\u300f\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4e8b\u696d\u4fa1\u5024\u306e\u8a3c\u660e\u3092\u6dfb\u3048\u308b\u3053\u3068\u3001\u56db\u534a\u671f\u3054\u3068\u306b\u9867\u5ba2\u306e\u610f\u8b58\u5909\u5316\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u306a\u3069\u30016\u3064\u306e\u5b9f\u8df5\u7684\u306a\u63d0\u8a00\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u5168\u6587\u304a\u3088\u3073\u30e1\u30c7\u30a3\u30a2\u7528\u7d20\u6750\u306f\u3001<a href=\"https:\/\/aim-b2b.com\/ja\/lp\/from-content-to-influence\/\" data-type=\"link\" data-id=\"https:\/\/aim-b2b.com\/ja\/lp\/from-content-to-influence\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8abf\u67fb\u7d50\u679c\u306b\u95a2\u3059\u308b\u30a6\u30a7\u30d3\u30ca\u30fc<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\u306f\u300111\u670818\u65e5\u5348\u524d10\u6642\uff08\u65e5\u672c\u6642\u9593\uff09\u3088\u308a\u7121\u6599\u306e\u30e9\u30a4\u30d6\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3057\u3001\u8abf\u67fb\u7d50\u679c\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u767b\u58c7\u8005\u306f\u3001AIM B2B CEO\u517c\u5171\u540c\u5275\u696d\u8005\u306e\u30ed\u30d0\u30fc\u30c8\u30fb\u30d8\u30eb\u30c8\u3001Future Inc., Ltd.\u306e\u30c1\u30fc\u30d5\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u517c\u30b0\u30ed\u30fc\u30d0\u30eb\u6226\u7565\u30ea\u30fc\u30c9\u306e\u30a2\u30f3\u30c9\u30ec\u30a2\u30b9\u30fb\u30e1\u30fc\u30eb\u30de\u30f3\uff08Andreas Moellmann\uff09\u6c0f\u3001\u30c7\u30fc\u30eb\u30fb\u30ab\u30fc\u30cd\u30ae\u30fc\u30fb\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30fb\u30b8\u30e3\u30d1\u30f3\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u30b0\u30ec\u30c3\u30b0\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u535a\u58eb\u3067\u3059\u3002<br><a href=\"https:\/\/aim-b2b.com\/ja\/lp\/b2b-survey-webinar-2026\/\" data-type=\"link\" data-id=\"https:\/\/aim-b2b.com\/lp\/b2b-survey-webinar-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u304a\u7533\u3057\u8fbc\u307f\u5148\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u672c\u8abf\u67fb\u306b\u3064\u3044\u3066<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\u306f\u30012026\u5e747\u670818\u65e5\u304b\u30899\u670810\u65e5\u306b\u304b\u3051\u3066\u3001152\u540d\u306e\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30f3\u30c4\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u56de\u7b54\u8005\u306e56%\u304cCEO\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u3001\u305d\u306e\u4ed6\u306e\u7d4c\u55b6\u5c64\uff08C-suite\uff09\u3067\u3059\u300249%\u304c\u65e5\u672c\u5e02\u5834\u3092\u62c5\u5f53\u3057\u300118%\u304c\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u5e83\u57df\u30ed\u30fc\u30eb\u300118%\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u30ed\u30fc\u30eb\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8abf\u67fb\u306f\u63a2\u7d22\u7684\u306a\u3082\u306e\u3067\u3042\u308a\u3001\u56de\u7b54\u8005\u306e\u610f\u8b58\u3084\u81ea\u5df1\u7533\u544a\u3092\u30ad\u30e3\u30d7\u30c1\u30e3\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u5e02\u5834\u9593\u306e\u5dee\u7570\u306f\u65b9\u5411\u6027\u3092\u793a\u3059\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AIM B2B\u306b\u3064\u3044\u3066<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIM B2B\u306f\u3001\u6771\u4eac\u306b\u672c\u793e\u3092\u7f6e\u304d\u3001\u30bd\u30a6\u30eb\u3068\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u62e0\u70b9\u3092\u6301\u3064\u7d71\u5408\u578bPR\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3067\u3059\u3002\u6226\u7565\u7684\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u601d\u8003\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u901a\u3058\u3066\u3001B2B\u4f01\u696d\u306e\u601d\u8003\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u78ba\u7acb\u3068\u30a2\u30b8\u30a2\u5168\u57df\u3067\u306e\u6210\u9577\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002AIM B2B\u306fCustom Media\u306e\u5098\u4e0b\u4f01\u696d\u3067\u3059\u3002<br>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff1a<a href=\"https:\/\/aim-b2b.com\/ja\/\" data-type=\"link\" data-id=\"https:\/\/aim-b2b.com\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\">aim-b2b.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300eFrom Content to Influence\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u5f71\u97ff\u529b\u3078\uff09\u300f\u3068\u984c\u3055\u308c\u305f\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001B2B\u306b\u304a\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u304c\u5f71\u97ff\u529b\u3092\u751f\u307f\u51fa\u305b\u308b\u304b\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u8ad6\u3068\u3057\u3066\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f71\u97ff\u529b\u3092\u6301\u3061\u5f97\u308b\u304c\u3001\u5358\u4f53\u3067\u5f71\u97ff\u529b\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002AIM B2B\u306eCEO\u517c\u5171\u540c\u5275\u696d\u8005\u3067\u3042\u308b\u30ed\u30d0\u30fc\u30c8\u30fb\u30d8\u30eb\u30c8\uff08Robert Heldt\uff09\u306f\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u958b\u50ac\u3055\u308c\u308b\u300cB2B Marketing Leaders Forum\u300d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u4fe1\u983c\u3001\u305d\u3057\u3066\u5f71\u97ff\u529b\u306e\u30ae\u30e3\u30c3\u30d7\u300d\u306b\u3066\u3001\u672c\u8abf\u67fb\u7d50\u679c\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"author":24,"featured_media":7826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_ppma_block_editor_authors":"{\"authors\":[107],\"author_categories\":{\"107\":\"1\"},\"fallback_author_user\":\"2\",\"ppma_author_box_select\":\"none\",\"selected_authors\":[{\"id\":107,\"display_name\":\"Adria Morgan\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[41],"tags":[37,63,64,94,100,108,109,110,111,112],"ppma_author":[107],"class_list":["post-7855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-37","tag-63","tag-pr-","tag-94","tag-100","tag-branding-2","tag-content-creative-2","tag-pr-communication-2","tag-professional-services-2","tag-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3059\u308b\u3082\u306e\u306e\u3001\u30ea\u30fc\u30c0\u30fc\u3078\u306e\u5f71\u97ff\u529b\u306f\u7a00\u3067\u3042\u308b\u3068\u8abf\u67fb\u7d50\u679c\u3067\u5224\u660e | AIM B2B<\/title>\n<meta name=\"description\" content=\"\u300eFrom Content to Influence\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u5f71\u97ff\u529b\u3078\uff09\u300f\u3068\u984c\u3055\u308c\u305f\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001B2B\u306b\u304a\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u304c\u5f71\u97ff\u529b\u3092\u751f\u307f\u51fa\u305b\u308b\u304b\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u8ad6\u3068\u3057\u3066\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f71\u97ff\u529b\u3092\u6301\u3061\u5f97\u308b\u304c\u3001\u5358\u4f53\u3067\u5f71\u97ff\u529b\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002AIM B2B\u306eCEO\u517c\u5171\u540c\u5275\u696d\u8005\u3067\u3042\u308b\u30ed\u30d0\u30fc\u30c8\u30fb\u30d8\u30eb\u30c8\uff08Robert Heldt\uff09\u306f\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u958b\u50ac\u3055\u308c\u308b\u300cB2B Marketing Leaders 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